2022 Holiday Gadget Gift Guide

It is that time of the year again, so I am sharing my recommendations for all gadget lovers of the world to be happy this holiday season. Note that the cover picture above is my Turks setup which includes the ASUS ROG Swift OLED PG48UQ, the Apple Watch Ultra, Ledger Nano X, HyperX Cloud Flight S, Herman Miller Embody Gaming Chair, Blue Yeti X, and earHero.

Computer Monitor: Asus ROG Swift OLED PG48UQ or PG42UQ

I have been a fan of OLED TVs since they first released with their deep blacks and extraordinary image quality. I pined for 4K OLED gaming monitors to be released. I even used a LG 48” TV as a monitor for a while but found it unwieldy and the glossy finish was too reflective for work. This is where the Asus ROG OLED PG48UQ and PG42UQ come into play. They are extraordinary. The image quality is second to none. The monitors are super-fast with 0.1ms grey-to-grey response time and overclockable 138Hz refresh rate. The special matte coating leads to less glare and fewer distractions. They are definitely the monitor to get. Note that both are identical, and you should get the one that fits your desk. If you have a very deep desk, get the 48”, otherwise get the 42”.

I also considered the Odyssey Ark 55” curved monitor, but for some reason did not love the curvature of the screen. Perhaps it was just too big relative to where I was sitting, but it did not feel comfortable. It’s also outrageously expensive at $2,799 vs. $1,499 and $1,399 for the ROG monitors. Note that I do not like ultrawide monitors with 21:9 or 32:9 formats like the Samsung Odyssey Neo G9 because I do not find them tall enough to be comfortable for work. Those typically come with a 1,440 vertical resolution. I much prefer the 16:9 format with 2,160 of vertical resolution. I would consider a curved ultrawide version of the ROG monitors, but only if they were as tall as their 16:9 counterparts with 2160 of vertical resolution (say 5,120 x 2,160 vs. the 5,120 x 1,440 of the Neo G9).

The best deal in 48” OLED monitors is the AORUS FO48U at $779. I did not play with it so cannot recommend it, but by all accounts, it’s a worthy alternative. Note that it has a glossy finish so would probably not be ideal in an office environment but would be great for gaming in a dark room. I use my monitors for both work and play and they need to function in bright rooms.

TV: LG C2 77-inch evo OLED TV

The LG C2 77-inch evo OLED TV is the best high-end TV for the money. The TV combines stunning picture quality with terrific gaming prowess. I prefer the C2 to the higher-end G2 as I can’t tell the difference between them. However, I prefer the C2 to the lower-end B2 especially with HDR as it gets brighter and highlights pop more. The C2 also has better gradient handling, resulting in less distracting banding. The 77” is currently on sale for $2,499 and the 65” for $1,699. Both are amazing buys and when it comes with TVs, bigger is better! However, the 83” sells for $3,999 and is not worth it.

Soundbar: Sonos Arc

It would be shame to have an amazing TV like the LG C2, without amazing sound. That’s where the Sonos Arc comes in. It’s a gorgeous soundbar offering premium surround sound without the need for supplementary speakers. It’s super easy to setup. It sounds incredible and it often feels like the sound is coming at you from all angles. I also do not think you need a subwoofer with the Arc as there is more than enough powerful bass to feel the on-screen explosions. It’s the perfect complement for your TV.

Projector: Epson EpiqVision Ultra LS800 Ultra Short-Throw Laser Projector

Two years ago, I recommended the Optoma CinemaX P2. Sadly, the salt and humidity in the air of Turks and Caicos killed it so I went projector shopping again. I ultimately settled on the Epson EpiqVision Ultra LS800. It’s amazing and a huge step up from the Optoma P2. It’s incredibly bright with 4,000 lumens (vs. 3,000). It can display images up to 150” (vs 120”). It has by far the shortest input lag of any projector in its class making it the only ultra-short-throw projector I would recommend for gaming. It’s super easy to setup. It has amazing sound with two full-range 5-watt speakers and a 10-watt subwoofer in a package that is essentially an integrated soundbar given the LS800’s width. In fact, it’s so good, I don’t use external speakers with it. It’s the ultra-short-throw projector to get.

Streaming Device: Apple TV 4K

Modern TVs like the LG C2 do not need a streaming device as it’s simpler to use the built-in apps especially since they now support Airplay. However, the Epson Ultra LS800 does not have a RJ-45 jack. In Turks I only have the VPN with a US IP address (to be able to watch US shows) on the wired network. As a result, I got the brand-new Apple TV 4K with Ethernet and 128Gb of storage and use it to stream on the Epson.

It’s expensive for what it is, but it’s the one of the best streaming devices on the market especially if you are used to Apple user interfaces and its ecosystem. The A15 Bionic chip makes it blisteringly quick which addresses one of my key criticisms of prior iterations.

If you prefer the Apple UX/UI and want a modern streaming device, you cannot go wrong with this one.

Notebook: LG Gram 17 Ultra-Slim PRO

I switched to the LG Gram 17 a few years ago to use when I travel, and I never looked back. It’s by far the lightest 17” notebook on the market at just over 3 pounds. The power adapter is exceedingly small and light. I regularly get over 10 hours per charge and feel like I never need to charge it.

My only gripes were that it was underpowered, but they addressed the issue with the 2022 version. It now comes with 32Gb of RAM, a 2TB SSD and a GeForce RTX 2050 graphics card. This is the notebook to get. Note that I do not game on it, as I have desktops with much more powerful graphics cards at my homes. I used to recommend gaming laptops, but they run ridiculously hot, the battery life is extremely limited (under 2 hours), and they are bulkier than I would like. However, if you want a notebook that you can game and work on there are great options from MSI and Asus.

Console: Xbox X & PS5

It was hard to recommend buying them until this year as they were both really hard to find and you had to massively overpay if you wanted them. Moreover, the lack of amazing new games did not make them a must buy. However, with the release of Elden Ring, it became imperative that I buy them as I prefer to play third person action role playing games (RPGs) on console than on PC. Luckily, this coincided with the consoles becoming more available.

If you can afford it, I would get both. The Xbox X is marginally more powerful and has slightly better graphics as a result. I also like the feel of the Xbox controller better in my hands. However, the PS5’s controller is objectively better and there are better first party games on the PS5 right now. I typically play games available on both consoles, like Call of Duty, on the Xbox. The exception is Elden Ring which for some reason looks marginally better on the PS5.

My biggest gripe remains the dearth of games I want to play on them. Once I finish a game, they gather dust for months while I await the release of the next game that interests me. Right now, I am about to play God of War Ragnarök which requires a PS5. I am eagerly awaiting the release of GTA 6, new Naughty Dog games, Starfield and many others, but who knows when they will release.

BTW do not allow cross-play with PC users when playing on console. A keyboard and mouse are just far more precise and it will ruin your gaming experience.

Video Games: Elden Ring & Age of Empires 4

I have a been a fan of real time strategy (RTS) games since the release of Dune 2 in 1992 and of the Age of Empires franchise specifically for 25 years. A year ago, Microsoft released Age of Empires IV. With much improved graphics and gameplay mechanics, I fell in love with the series all over again. It has been a lot of fun play online with my friends. Admittedly the game was not polished upon release and was missing many features. All of these have been addressed and the game is now well balanced and in a very good place. It’s the best RTS on the market right now and I encourage you to try it.

Likewise, I have been a huge fan of From Software Souls games for a long time. However, their linear design and extremely challenging difficulty level made it hard to recommend to normies. Elden Ring changes that. By combining the Souls formula with a gorgeous open world, From Software has created a masterpiece. If a boss is too strong for you, you can just bypass it and explore the rest of the world until you leveled up enough to take it on. The lore and story are riveting, and as per usual you are not spoon-fed anything. You get to figure out the story and decide where to go and what to do next. Expect to die many times as you “git gud,” but the sense of accomplishment from finally defeating that foe will make it all worth it. The multiplayer system, while still clunky, is the best in the series, and I was able to essentially play the entire game in co-op with my brother which was super fun. Note if you are new to Souls games I would recommend starting as an Astrologer which is the easiest class to play. We played through the game in about 100 hours and there are hundreds of other hours of content awaiting us. I can’t wait for the DLC to come out.

Fitness Tracker: Apple Watch Ultra

I have been part of the Fitbit ecosystem for years. I used the Fitbit Charge 5 since it came out (and the Charge 4 and 3 before then). I love the Charge 5 because of its simplicity and 7-day battery life. However, what has been annoying me continuously is that they keep breaking on me. I break at least 5 per year. I suspect that they do not like all the water I subject them to through kite surfing, and my daily hot tub and hot bath ritual. Alternatively, perhaps it does not like my adventures in the extreme cold. Fitbit replaces them for free every time, but it’s a pain in the neck to deal with..

When my Fitbit Charge 5 broke (yet again) a few weeks ago, I bit the bullet and bought the Apple Watch Ultra. I don’t love that the battery only lasts a day, so I charge it while I am working at my computer to make sure it has enough battery life to track my sleep. So far, I am very happy with it. It feels very sturdy, albeit a bit heavy, but the fitness, sleep and health tracking functions are second to none.

I will be putting it through its paces with lots of kitesurfing, extreme skiing, and my upcoming trip to Antarctica. Based on what I have seen so far, I think it’s going to be the watch for me for a very long time, or at least until the next version comes out 😉

Ride On Remote Controlled Car: 4WD Can-Am from CarTots

This is the perfect gadget for anyone with kids ages 0-5. François absolutely adores being driven in them. I bought a few of these for New York, Turks, and Revelstoke. You can fit two kids in them. You can drive them yourself with the remote, or when they are old enough, they can drive themselves with the functioning gas pedal and steering wheel.

The 4WD Can-Am is by far the best car I tested. It’s the most robust and can handle difficult terrain. I drove it on gravel and sand uphill and downhill with no issues. You can play music on it, and it has two batteries giving it the best battery life of the cars in its class.

With one of these, your progeny will be the cool kid on the block.

Crypto: Ledger Nano X

The downfall of FTX has strengthened the notion of “not your keys, not your coins” and the purpose and viability of DeFi in general. Most people should just buy and hold some BTC or ETH on Coinbase which is a regulated exchange. However, if you are more sophisticated, I would highly recommend you do self-custody with a Nano Ledger X.

I won’t lie that it’s a pain to setup. It’s an even bigger pain to use as you need to re-authenticate yourself continuously even with the longest setting, and you must manually verify every transaction, but that’s the entire point: better safe than sorry.

Note that I would only recommend this for technically savvy users who are doing more than just holding BTC and ETH on Coinbase which I consider to be an easier, safe, and viable alternative. However, at this point, I would NOT hold any coins on any centralized exchanges unless they are regulated and audited. I would not even trust Binance, though I have no indications they have done anything wrong with customer deposits.

Also note that you need to be extremely thoughtful about what you do with your recovery phrase in case you lose your Ledger. I keep mine split between different safes at different locations with different people who can access each of them, not that this matters much at this point as I sold most of my crypto between November 2021 and January 2022.

Wireless Headphones: HyperX Cloud II Wireless

I have been a fan of HyperX headphones for a very long time. They are incredibly comfortable, the sound quality is amazing, they block out external noises effectively and most importantly for me the microphone is noise cancelling allowing you to be able to Zoom from noisy environments without anyone on the call noticing. I recently upgraded all my headphones to the wireless version because I like to walk around during calls as I feel the blood flowing through my brain allows me to think better, not to mention it’s healthier. At my desk I use the Cloud II Wireless. I like that it’s USB-C and love the feel on my ears.

I travel with the HyperX Cloud Flight S because you can rotate the earcups which allows the headset to fit better in my eBags Pro Slim Laptop Backpack.

My only gripe with them is that they don’t support Bluetooth. You must use their USB dongle which works on PCs and the PS5. However, on my iPhone, I must connect the dongle to a lightning to USB connector, which works, but is far from ideal.

Chair: Herman Miller Embody Gaming Chair

I have been a huge fan of Herman Miller chairs, starting with the Aeron, before switching to the Embody years ago because I found it more comfortable. It’s an amazing chair and I love the gaming trim. It’s currently on sale on sale so I bought a few for every place I live and work in.

Streaming Microphone: Blue Yeti X

As I embarked on my Playing with Unicorns journey, I tested numerous microphones and headphones. Ultimately, I settled on the Blue Yeti X. The sound quality is excellent, and it is easy to setup and install.

Streaming Earphones: earHero

The earHero earphones are a great complement for the Blue Yeti X. They are invisible. No one can see you are wearing them, and they allow you to avoid noise pollution from your speakers into the microphone.

O inverno está chegando!

Ultimamente, tenho pensado muito em considerações macro. Há períodos em que o macro supera o micro. Nesses momentos, todas as classes de ativos estão correlacionadas a 1 no caminho para cima em momentos de exuberância. A devida diligência é ignorada, e os mercados não diferenciam as empresas incríveis das fracassadas. Da mesma forma, todas as classes de ativos estão correlacionadas a 1 no caminho para baixo em tempos de depressão. O mercado joga fora o bebê junto com a água do banho.

Nos últimos 18 meses, vivemos tempos assim. Em fevereiro de 2021, argumentei em Welcome to the Everything Bubble que as taxas reais negativas com políticas fiscais expansionistas agressivas estavam alimentando uma bolha em todas as classes de ativos e que era hora de vender ativos supervalorizados de forma agressiva. Em março deste ano, em The Great Unknown, argumentei que as pessoas estavam subestimando significativamente os riscos para a economia global. Esses riscos só aumentaram desde então.

Ser pessimista em relação à economia global é consenso no momento. Como sempre, sou contrarian, mas, nesse caso, minha opinião contrária é que o consenso não é suficientemente pessimista. A maioria das pessoas está prevendo algum tipo de aterrissagem suave ou recessão leve em 2023. Estamos longe de estar no vale do desespero, onde toda a esperança foi perdida. Qualquer notícia que seja menos ruim do que o esperado faz com que o mercado se recupere. Isso aconteceu na semana passada, quando a impressão do IPC foi de 7,7% em vez de 7,9%, ou quando as pessoas receberam com exuberância a notícia de uma possível desaceleração na taxa de aumento das taxas. Lembre-se de que a inflação continua teimosamente alta, e as taxas ainda estão subindo, mesmo que a taxa de aumento possa diminuir (por exemplo, a segunda derivada é negativa, mas a primeira derivada ainda é positiva).

São nove os fatores que estão determinando minha tendência de baixa.

1. As taxas podem ficar mais altas do que as pessoas esperam por mais tempo do que as pessoas esperam

Até a reunião do FOMC de 20 e 21 de setembro, as pessoas estavam acreditando que a taxa dos Fed Funds dos EUA chegaria a 3,5%. Atualmente, está entre 3,75% e 4% e espera-se que atinja o pico de 4,6% em 2023, antes de cair novamente.

No início deste ano, eu me preocupei com o fato de que ninguém estava considerando as consequências de taxas acima de 5%, pois não as consideravam possíveis. Essa é uma área em que o consenso tem se mostrado repetidamente errado no último ano.

Com a inflação permanecendo teimosamente alta e mostrando sinais de se tornar estrutural à medida que os trabalhadores começam a solicitar aumentos salariais de acordo com a inflação mais alta esperada, as taxas podem ter que ser significativamente mais altas por mais tempo do que as pessoas esperam. Eu não ficaria surpreso se as taxas chegassem a 5,5% ou mais e permanecessem altas até 2024 ou mais.

2. O dólar forte está criando uma crise de dívida soberana nos mercados emergentes

A maioria dos mercados emergentes tem sua dívida precificada em dólares, mas suas receitas fiscais estão em sua moeda local. O aumento das taxas nos EUA, combinado com uma inflação muito alta e erros econômicos muitas vezes autoinfligidos, está fazendo com que o dólar se fortaleça drasticamente.

Esse aumento está colocando muitos mercados emergentes em uma posição precária. O Sri Lanka já está inadimplente. Gana e Paquistão parecem ser os próximos, com muitos outros sob pressão.

3. Os altos preços da gasolina vão causar uma recessão na Alemanha

O modelo de negócios da Alemanha nas últimas décadas tem sido construir coisas com gás russo barato e exportá-las para a China. Esse modelo de negócios está sofrendo pressão de ambos os lados. O fechamento do Nordstream pela Rússia pode deixar a Alemanha sem gás suficiente para aquecer sua população e abastecer sua indústria pesada, que depende do gás. O racionamento e o aumento dos preços causarão uma recessão na Alemanha em 2023, com estimativas que variam de uma contração do PIB de 0,4% a 7,9%, dependendo da duração e da gravidade do inverno.

4. Há uma nova crise do euro se aproximando

A Grécia quase derrubou o euro após a crise financeira de 2007-2008. A situação fiscal de muitos países europeus, especialmente dos PIGS (Portugal, Itália, Grécia e Espanha), está significativamente pior do que naquela época.

O nível de endividamento é tal que não seria necessário um aumento muito grande em seus custos de empréstimo para que esses países se tornassem insolventes. O maior risco provavelmente vem da Itália, cujo índice de dívida em relação ao PIB agora ultrapassa 150% e cuja economia é dez vezes maior do que a da Grécia. Pior ainda, o país elegeu um governo nacionalista de extrema direita que pode não encontrar muitos rostos amigáveis na Europa, especialmente porque a Alemanha está em meio a uma crise energética.

Suspeito que, quando a crise acontecer, a Europa fará o que for preciso para preservar o euro, mas o processo será extremamente doloroso.

5. Há uma crise bancária no horizonte

No início deste ano, previ que o Credit Suisse e, possivelmente, o UBS poderiam entrar em default, derrubando a Suíça com isso. Esses bancos estão no epicentro de todos os recentes desastres internacionais envolvendo empréstimos ruins, por exemplo, Archegos, Greensil, Luckin Coffee etc. Os empréstimos denominados em moeda estrangeira, por si sós, totalizam ~400% do PIB suíço. Oficialmente, os ativos do sistema bancário suíço são ~ 4,7x o PIB, mas isso exclui os ativos fora do balanço patrimonial. Incluindo isso, você acha que uma proporção de ~9,5x 10x é mais precisa.

Desde então, o mercado passou a perceber a fraqueza do Credit Suisse.

Em geral, os bancos europeus estão em uma posição fraca. Eles possuem muitas dívidas governamentais, o que os exporia a uma possível reestruturação da dívida nos PIGS. Eles emitiram hipotecas com pouca garantia a taxas extremamente baixas e sofrerão com aumentos nas taxas e quedas nos preços dos imóveis.

Além disso, eles não acumularam reservas significativas como suas contrapartes americanas. Caso ocorra uma crise de confiança generalizada, não é difícil imaginar que todo o sistema bancário entre em colapso, uma vez que os bancos tentam evitar o risco de contraparte, levando a uma enorme crise financeira.

6. Os preços dos imóveis estão prestes a cair

Como todas as outras classes de ativos, os imóveis tiveram um aumento maciço de preços na última década. Atualmente, os imóveis estão supervalorizados na maioria dos lugares dos EUA e do mundo.

Ao contrário de outras classes de ativos, os preços dos imóveis ainda não se ajustaram, apesar de as taxas de hipoteca terem aumentado de 2,5% para 7% nos últimos 18 meses. Demora um pouco para que os vendedores ajustem suas expectativas de preço, de modo que a liquidez primeiro se esgota e depois os preços caem.

Os preços já caíram mais de 7% nos últimos três meses em cidades como Austin, Texas. Eu não ficaria surpreso se víssemos quedas nacionais de mais de 15% nos próximos 24 meses.

Isso está acontecendo globalmente. Os preços dos imóveis na Nova Zelândia caíram 10,9% nos últimos 11 meses. Espera-se que os preços dos imóveis na Suécia caiam 20% em relação ao seu pico. O Canadá e o Reino Unido parecem particularmente vulneráveis, pois a maioria dos consumidores tem hipotecas com taxas variáveis e está exposta ao aumento significativo das taxas.

7. A continuidade do conflito na Ucrânia e na Rússia manterá os preços dos grãos, do gás e do petróleo em alta

Não há um fim à vista para o conflito. Enquanto isso continuar, os preços dos grãos, do gás e do petróleo permanecerão altos, mantendo a inflação elevada independentemente dos níveis da taxa de juros, já que o preço é impulsionado por restrições de oferta e não por alta demanda.

Isso nem mesmo leva em consideração o que aconteceria se uma bomba nuclear tática fosse usada durante o conflito, cujas consequências seriam inimagináveis.

8. A China não é mais uma força para o crescimento econômico e a desinflação

Durante décadas, a China foi uma das forças motrizes do crescimento econômico global e da desinflação. O mundo se beneficiou muito da capacidade da China de fabricar a baixo custo e em escala, ajudando a manter a inflação sob controle.

Isso não é mais verdade. A gestão incompetente da economia chinesa por Xi Jinping, com sua política de cobiça zero, regulamentação antitecnologia e políticas anticapitalistas em geral, esmagou o crescimento econômico do país.

Além disso, suas políticas chauvinistas estão levando a uma dissociação entre a China e o Ocidente e a uma desintegração das cadeias de suprimentos. O processo de transferência dessas cadeias de suprimentos para a Índia, a Indonésia, o México ou de volta para o mercado interno é inflacionário, pois o mundo perde a especialização e as economias de escala das quais se beneficiou nos últimos 30 anos.

Pelo lado positivo, a maioria dos especialistas militares sugere que a China não terá a capacidade anfíbia para invadir Taiwan nos próximos cinco anos. Embora essa espada de Dâmocles geopolítica ainda paire sobre a economia global, parece que o dia do acerto de contas ainda não chegou.

9. Risco geopolítico estruturalmente mais alto

A entente pós-Guerra Fria está se desfazendo. Estamos entrando em uma nova Guerra Fria, na qual o Ocidente está contra a China, a Rússia, o Irã e a Coreia do Norte. O conflito na Ucrânia está deixando essa dinâmica muito clara. A Rússia está lutando com drones fabricados pelo Irã, artilharia fabricada pela Coreia do Norte e com Xi, da China, protegendo Putin na ONU e no cenário mundial.

Essa nova Guerra Fria pode ter resultados terríveis de várias maneiras:

  • Um conflito nuclear, uma bomba suja ou um acidente na usina nuclear na Ucrânia.
  • Guerra em Taiwan.
  • Aumento dos ataques cibernéticos à infraestrutura no Ocidente.
  • O uso da tecnologia para desestabilizar as democracias ocidentais, por exemplo, o trolling eleitoral russo e chinês aqui nos EUA.

Tudo isso torna o mundo um lugar menos estável, corrói o estado de direito e aumenta o risco de resultados catastróficos para a esquerda.

Conclusão

Qualquer um desses nove fatores seria suficiente para criar uma recessão global. O que me preocupa é que todos eles estão acontecendo e se desenrolando simultaneamente, o que sugere que uma repetição da Grande Recessão de 2007-2008 pode estar próxima.

Em geral, sou a pessoa mais otimista da sala, e não estava tão pessimista desde 2006. Ainda penso em termos probabilísticos, mas agora acho que a probabilidade de uma recessão grave supera a probabilidade de uma recessão leve, que, por sua vez, supera qualquer resultado otimista.

Para concluir, vale a pena mencionar os aspectos que me fariam reavaliar minha probabilidade de ponderar resultados mais otimistas. Se o conflito entre a Ucrânia e a Rússia chegasse a um fim definitivo, com a inflação controlada, eu ficaria muito mais otimista. Da mesma forma, a China tem potencial para causar uma surpresa agradável em 2023, ajustando suas regras de cobiça e lidando com o crash imobiliário.

O que você pode fazer a respeito

Apesar da alta inflação, eu venderia ativos que ainda estão com preços razoáveis ou quando ocorrerem altas no mercado em baixa para acumular reservas em dólares americanos para investir a preços deflacionados na próxima crise. Se eu estiver errado em minha leitura, suspeito que os preços dos ativos não terão se recuperado, e você sempre poderá reentrar a preços semelhantes àqueles em que saiu. O momento em que eu voltaria a entrar no mercado, especialmente com ativos de risco, seria quando as taxas começassem a cair novamente.

Entretanto, se eu estiver certo, a maioria das classes de ativos se tornará muito interessante, com os ativos em dificuldades se tornando particularmente atraentes. Este será o primeiro ciclo de dificuldades genuíno desde 2008-2009. Espero que haja muitas oportunidades em títulos problemáticos, imóveis e até mesmo em criptomoedas.

A exceção a essa regra é se você tiver uma hipoteca fixa de 30 anos com taxas muito baixas em seu imóvel. Nesse caso, é melhor você manter seu imóvel mesmo que os preços caiam de 15% a 20%, porque com as atuais taxas de hipoteca de 7%, sua capacidade de comprar imóveis terá sido prejudicada em até 50%, dependendo de quão baixas eram as taxas que você estava pagando. Além disso, a inflação está atualmente acima das taxas que você está pagando, diminuindo a carga da sua dívida em termos reais.

Eu também diminuiria suas despesas anuais para criar uma reserva de caixa caso a recessão faça com que você perca o emprego. Você deve pagar todos os empréstimos variáveis com juros altos, como dívidas de cartão de crédito, mas manter as dívidas com juros baixos.

O histórico supera o macro

Enquanto isso, o único lugar para investir no momento é em startups de tecnologia privadas em estágio inicial. As avaliações em estágio inicial são razoáveis. Os fundadores estão se concentrando na economia de suas unidades. Eles estão limitando a queima de caixa para não ter que ir ao mercado por pelo menos dois anos. As startups enfrentam custos mais baixos de aquisição de clientes e muito menos concorrência. Embora as saídas sejam atrasadas e os múltiplos de saída sejam menores do que nos últimos anos, isso deve ser compensado por preços de entrada mais baixos e pelo fato de que os vencedores ganharão toda a sua categoria.

A macroeconomia que importa para essas startups é a que ocorrerá daqui a 6 a 8 anos, quando elas estiverem buscando saídas, e não o ambiente atual. Por enquanto, tudo o que importa é que eles levantem dinheiro suficiente e cresçam o suficiente para obter a próxima captação de recursos, portanto, evite setores de capital intensivo por enquanto.

Os melhores investimentos em startups da última década foram feitos entre 2008 e 2011 (Uber, Airbnb, Whatsapp, Instagram), e suspeito que os investimentos mais interessantes da década de 2020 serão feitos entre 2022 e 2024.

No longo prazo, o histórico supera o macro. Continuo extremamente otimista com relação ao futuro do mundo e da economia. Desde 1950, as 11 recessões duraram entre dois e 18 meses, com uma duração média de 10 meses. Nós sairemos dessa. Além disso, se você der um passo atrás, os últimos 200 anos têm sido uma história de progresso tecnológico e inovação que levou a melhorias na condição humana, apesar das inúmeras guerras e recessões.

Graças à tecnologia, a família média no Ocidente tem uma qualidade de vida inimaginável para os reis de antigamente. Devido às economias de escala, aos efeitos de rede, aos loops de feedback positivo no conhecimento e na fabricação (também chamados de curvas de aprendizado) e ao desejo dos empreendedores de atender ao maior mercado possível e impactar o mundo da forma mais massiva possível, as novas tecnologias se democratizam rapidamente.

Isso levou a um grande aumento na igualdade de resultados. Há 100 anos, apenas os ricos saíam de férias, tinham um meio de transporte, encanamento interno ou eletricidade. Hoje, no Ocidente, quase todo mundo tem eletricidade, um carro, um computador e um smartphone. Quase todo mundo sai de férias e pode se dar ao luxo de viajar de avião. Consideramos como certo que podemos viajar para o outro lado do mundo em horas e que temos acesso à soma total do conhecimento da humanidade em nossos bolsos, além de termos comunicação global gratuita por vídeo. Um pobre agricultor na Índia com um smartphone tem mais acesso a informações e comunicações do que o presidente dos Estados Unidos tinha há apenas 30 anos. Esses são feitos notáveis.

Apesar de todo esse progresso, ainda estamos no início da revolução tecnológica. Os maiores setores da economia ainda não foram digitalizados: serviços públicos, assistência médica ou educação. A maioria das cadeias de suprimentos permanece off-line. Sua digitalização os tornará mais eficientes e será deflacionária, o que, por sua vez, será inclusivo.

No FJ Labs, estamos conhecendo tantos fundadores extraordinários que estão lidando com os problemas do séculoXXI – mudança climática, desigualdade de oportunidades e crise de bem-estar físico e mental – que estamos otimistas de que a humanidade enfrentará os desafios de nosso tempo.

Depois de lermos corretamente as folhas de chá macro e vendermos o máximo possível de nossas posições de estágio final e criptografia em 2021, nos encontramos em uma posição rica em dinheiro com apenas 25% de nosso fundo aplicado. Como contrários, agora estamos investindo de forma extremamente agressiva em negócios com ativos leves e somos extremamente privilegiados por estarmos em posição de ajudar a construir um mundo melhor no futuro, um mundo de igualdade de oportunidades e de abundância que seja socialmente consciente e ambientalmente sustentável.

Os próximos anos serão difíceis, mas agora é o melhor momento para construir, e sairemos dessa mais fortes e melhores do que nunca.

Investing in the things that build our world

By Matias Barbero and Fabrice Grinda

Those of us building and investing in tech spend most of our time thinking about the future. We ponder the impossible, the cutting edge, even the esoteric: software, artificial intelligence, crypto, asset-light services delivered through digital apps. Mars and outer space might often represent a larger share of one’s daily musings than dull terrestrial matters. Yet here we are. We live on planet Earth. We inhabit the physical world, at least for now! Almost everything we do in our daily lives involves – directly or indirectly – tangible materials, machinery, chemicals, etc. We want to push the boundaries of how our world currently works by digitizing legacy industries and making them more efficient. All of this is deflationary, making goods cheaper for everybody, which in turn is inclusionary, aligning with our overarching purpose as investors.

The future is already here, it’s just not evenly distributed. That’s true for different industries, as it is for different countries around the globe. Consumer marketplaces have a huge head start over their B2B counterparts, for example. There are also varying levels of tech adoption across geographies. B2B marketplaces have been at the core of FJ Labs’ thesis in recent years and are one of the best tools with which entrepreneurs can take on the challenges and limitations present in the physical realm.

Within our B2B marketplace thesis, we focus on many different verticals, including staffing, FMCG, wholesale commerce, and others. Today we want to zoom into one of the categories: marketplaces dealing inputs and raw materials, or put differently, the things that build our physical world. This excludes other very compelling B2B marketplace categories such as staffing and labor, food and beverages, services, logistics, and many others.

Let’s double click on the focus of this post: inputs and raw materials. They all deal with physical components and help build our world, in the most literal sense. Under this definition, some of what we consider “inputs” could be deemed by others as “outputs” too, but for today’s purpose we view things like precision parts and heavy machinery as key “inputs” in the value chain that build the most prevalent things in our world.

We could look at this thesis from two different dimensions (see table below): A. Across different categories such as raw materials, precision parts, or heavy machinery, and B. Across different verticals like construction, agriculture, and many others. Note that through this lens Boom & Bucket, for instance, belongs both to the ‘heavy machinery’ category and the ‘construction’ vertical.

Let’s use the “raw materials” category as an example. Besides steel and chemicals, there could also be marketplaces for concrete, sand and gravel, minerals, among others. There are still many other companies to be built in each category and across verticals. We’re excited to see the creativity with which entrepreneurs tackle each of these.

We will cover two companies that are disrupting their respective industries: Reibus and Knowde. These are just two case studies we’ll be using today to highlight and layout important points within this broader thesis, but we see lots of opportunities ahead and we’ll conclude with some insights and comments for entrepreneurs to consider when exploring them.

My Chemical Romance

The chemical industry is ~$5 trillion in size and supports roughly 25% of the world’s GPD. The vast majority of the chemicals manufactured are used to make every physical product we love. If you’re reading this from an iPhone, if you’re wearing your favorite Nike’s today, or if you’re enjoying your midday salad, all roads will lead to chemicals in some way or another.

You would think that such an important industry would be supported by the latest technology, with streamlined and efficient internal processes to ensure a key layer in the world’s supply chain runs smoothly. But stakeholders in the chemical industry are operating the same way they did 100 years ago: sellers are offline and have not caught up with ecommerce advances, the buying process is extremely inefficient with transactions done over phone calls and emails, and product information is ridiculously opaque, lost in static pdf documents and a fragmented supply base.

Our portfolio company Knowde is out to solve this by bringing the entire buying experience online. They are building a Shopify and Amazon hybrid model whereby sellers can create their online storefronts with ecommerce, payments, and fulfilment capabilities while aggregating the collective supply under the Knowde umbrella so buyers can have a one-stop-shop for their chemicals.

There are different tactical ways in which a B2B marketplace can go about their go-to-market strategy; Knowde chose to start by tackling the opacity of the chemicals market through a relentless focus on search and discovery.

In practice, this means laying the groundwork of what will later become a fully online transactional marketplace. Until there’s enough liquidity on the supply side to ensure smooth transactions, the initial business model is predominantly based on storefronts monetized through SaaS in lieu of the traditional marketplace take rate.

This hyper-focus is yielding impressive results for Knowde as they are currently adding around 5 new suppliers per day (!) to their platform. To put matters into perspective, there are ~15k total global sellers and ~8k of them already have a live storefront with Knowde. This is roughly half of the world’s supply in one platform. Once they become the de facto industry destination for suppliers, there’s a clear path to keep upgrading key accounts into paid subscriptions and ultimately enabling online transactions, among many other value-added services.

Pedal to the Metal

We can’t have a proper conversation about the things that build our world without a word on steel. This raw material is as prevalent as it gets. From forks and knives to NYC’s skyscrapers; from refrigerators and washing machines to cargo ships cruising around the world. Since the late 19th century, steel has become a synonym for our modern infrastructure.

Manufacturers and distributors transact steel (think sheets, coils, bars coming out of steel mills) with OEMs who then use it to manufacture components and end products.

Another trillion-dollar global industry (starting to see the common appeal here?) fraught with inefficiencies and lack of innovation. There are structural issues coming from decades of stale and offline processes, exacerbated by logistical headaches proper of a heavy product that is expensive to move.

Reibus, one of FJ’s portfolio companies in this category, is a B2B marketplace servicing the industrial metals industry (mainly steel and aluminum) with purpose-built features for both buyers and sellers. What does this mean concretely? They provide much more than just a matching platform: Reibus embeds fintech (financing, payment options, etc.) and logistics capabilities (digital brokerage, shipment dashboard, etc.). They are a heavily managed SaaS-enabled marketplace.

Industry stakeholders were quick to adopt Reibus’ hands-on marketplace. Founded in 2018, Reibus has scaled in-platform transactions to several hundred million in annual GMV, with plenty of room to grow as they are still a tiny fraction of the offline market.

Building inputs & raw materials B2B marketplaces

We’re truly excited about this opportunity to invest in the things that build our world and think there are many unexplored avenues for future entrepreneurs to start new B2B marketplaces aligned with this input & raw materials thesis. As discussed at the beginning of this post, there are countless areas to explore and we see a lots of openings across both categories and verticals, and even geographic arbitrage plays.

It’s important to bear in mind, though, that not every industry will be suited for a marketplace model, and that certain conditions and core strengths will play an important role in the success of these ventures.

  1. Founder-market-fit matters: B2B marketplaces benefit from having at least one founder who is a true industry insider. They lived through the pain points in the industry and have been deeply frustrated by them. They would ideally combine this first-hand industry knowledge with a co-founder and/or founding team member that could think from first principles on how to best design frameworks to dramatically improve the current experience. They also have the credibility to convince existing players to change their processes. Just to name some examples, John Armstrong, Reibus’ CEO, had bought $1bn+ of materials before starting his tech entrepreneurial journey, and Knowde’s CEO, Ali Amin-Javaheri, spent 10+ years working for ChemPoint, an incumbent in the space he began to disrupt right after he left.
  2. Marketplace dynamics: Ask yourself if the buyer and seller base is fragmented enough. This is true for most marketplaces but especially true in B2B where many verticals are concentrated on the supply side. The more concentrated the industry, the harder it is to have a meaningful take rate. In fact, you may be merely a distributor for a few incumbents rather than a real marketplace if the market is concentrated enough. The incentive and easiness to circumvent your platform would also be higher.  
  3. Find your unlock: Aggregation is often not sufficient. The platform should quickly focus on value-added services to create strong value propositions for both supply and demand. Founders need to figure out which specific services or features will unlock the greatest amount of liquidity for the marketplace. For Knowde, it was solving discovery and price opacity with information locked into siloed pdfs. For Reibus, it was offering financing and logistics services.
  4. Different paths to start monetizing: Charging a take rate on each transaction is the classic way a marketplace can begin to generate revenue, but it shouldn’t necessarily be the first choice in the monetization toolkit, and it’s certainly not the only one. In some cases, you cannot charge a take rate right away and must find alternatives. Reibus, which leverages real material pricing in commodities to facilitate their RFQ process, was able to have a take rate from the get-go, but that would not have worked for Knowde, which needed to bring discovery online first, hence a SaaS business model made more sense in the beginning.
  5. Juice up the blended take rate: It’s often hard to take more than 1-3% in B2B marketplaces. As a result, they may also monetize through SaaS subscription or listing fees instead of, or in addition to a take rate. Moreover, revenues are usually complemented by offering and monetizing additional services: advertising/placement, financing, insurance, logistics are all options. Once network effects kick in, a mix of business models can create a multiplier effect on net revenues. Many end up being able to increase their blended revenues to 10% of GMV as a result of the monetization diversity.
  6. Geographic arbitrage: For certain businesses, you can bring an idea from one country to another. This arbitrage is not always going to be possible in B2B marketplaces for inputs and raw materials as some of the markets are truly global in nature, likely leading to global winners. Does this mean that there couldn’t be an “X model for Y country” play? No, but it’s less obvious than with other categories within the B2B marketplace realm (e.g., FMCG products, fresh food, labor, etc.). This is driven by how local the supply is, how transportable the good is, and the extent to which the price is set locally. The market for oil for instance is global – with a fungible, interchangeable commodity that can be easily transported and has a global price. Natural gas on the other hand is local, with prices that vary by region based on local supply and market conditions suggesting that regional players can emerge. That said, even if dealing with mostly global supply, startups in other regions might have a window of opportunity to focus on local differentiated supply, especially on the long tail, and compete before potentially stepping into someone else’s shoes.

Inputs & raw materials: investing in the things that build our world

Marketplaces have had many evolutions over the years. B2B marketplaces are now in their infancy but poised to catch up with the digitalization of their B2C counterparts. As a result, as counter intuitive as it sounds, we believe that many of the best opportunities lie in forgotten old industries.

We’ve been actively investing in the inputs and raw materials category and looking forward to meeting entrepreneurs thinking about these big challenges with deep industry knowledge and innovative approaches. The future of the things that build our world is only getting started.

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