Reading the book, I felt like I was reading about the first two years of almost every startup I have been involved with. The names of the people and product were different, but the ethos and spirit was truly there. I suppose it’s partly that spirit that keeps me going back and starting from scratch over and over again!

The book’s self-help parts are annoying and the story would have been stronger if it focused only on Facebook, but that aside Inside Facebook, with its compelling characters and a story line on the way to fairy tale ending, is extremely fun and energizing!