2022 Holiday Gadget Gift Guide

It is that time of the year again, so I am sharing my recommendations for all gadget lovers of the world to be happy this holiday season. Note that the cover picture above is my Turks setup which includes the ASUS ROG Swift OLED PG48UQ, the Apple Watch Ultra, Ledger Nano X, HyperX Cloud Flight S, Herman Miller Embody Gaming Chair, Blue Yeti X, and earHero.

Computer Monitor: Asus ROG Swift OLED PG48UQ or PG42UQ

I have been a fan of OLED TVs since they first released with their deep blacks and extraordinary image quality. I pined for 4K OLED gaming monitors to be released. I even used a LG 48” TV as a monitor for a while but found it unwieldy and the glossy finish was too reflective for work. This is where the Asus ROG OLED PG48UQ and PG42UQ come into play. They are extraordinary. The image quality is second to none. The monitors are super-fast with 0.1ms grey-to-grey response time and overclockable 138Hz refresh rate. The special matte coating leads to less glare and fewer distractions. They are definitely the monitor to get. Note that both are identical, and you should get the one that fits your desk. If you have a very deep desk, get the 48”, otherwise get the 42”.

I also considered the Odyssey Ark 55” curved monitor, but for some reason did not love the curvature of the screen. Perhaps it was just too big relative to where I was sitting, but it did not feel comfortable. It’s also outrageously expensive at $2,799 vs. $1,499 and $1,399 for the ROG monitors. Note that I do not like ultrawide monitors with 21:9 or 32:9 formats like the Samsung Odyssey Neo G9 because I do not find them tall enough to be comfortable for work. Those typically come with a 1,440 vertical resolution. I much prefer the 16:9 format with 2,160 of vertical resolution. I would consider a curved ultrawide version of the ROG monitors, but only if they were as tall as their 16:9 counterparts with 2160 of vertical resolution (say 5,120 x 2,160 vs. the 5,120 x 1,440 of the Neo G9).

The best deal in 48” OLED monitors is the AORUS FO48U at $779. I did not play with it so cannot recommend it, but by all accounts, it’s a worthy alternative. Note that it has a glossy finish so would probably not be ideal in an office environment but would be great for gaming in a dark room. I use my monitors for both work and play and they need to function in bright rooms.

TV: LG C2 77-inch evo OLED TV

The LG C2 77-inch evo OLED TV is the best high-end TV for the money. The TV combines stunning picture quality with terrific gaming prowess. I prefer the C2 to the higher-end G2 as I can’t tell the difference between them. However, I prefer the C2 to the lower-end B2 especially with HDR as it gets brighter and highlights pop more. The C2 also has better gradient handling, resulting in less distracting banding. The 77” is currently on sale for $2,499 and the 65” for $1,699. Both are amazing buys and when it comes with TVs, bigger is better! However, the 83” sells for $3,999 and is not worth it.

Soundbar: Sonos Arc

It would be shame to have an amazing TV like the LG C2, without amazing sound. That’s where the Sonos Arc comes in. It’s a gorgeous soundbar offering premium surround sound without the need for supplementary speakers. It’s super easy to setup. It sounds incredible and it often feels like the sound is coming at you from all angles. I also do not think you need a subwoofer with the Arc as there is more than enough powerful bass to feel the on-screen explosions. It’s the perfect complement for your TV.

Projector: Epson EpiqVision Ultra LS800 Ultra Short-Throw Laser Projector

Two years ago, I recommended the Optoma CinemaX P2. Sadly, the salt and humidity in the air of Turks and Caicos killed it so I went projector shopping again. I ultimately settled on the Epson EpiqVision Ultra LS800. It’s amazing and a huge step up from the Optoma P2. It’s incredibly bright with 4,000 lumens (vs. 3,000). It can display images up to 150” (vs 120”). It has by far the shortest input lag of any projector in its class making it the only ultra-short-throw projector I would recommend for gaming. It’s super easy to setup. It has amazing sound with two full-range 5-watt speakers and a 10-watt subwoofer in a package that is essentially an integrated soundbar given the LS800’s width. In fact, it’s so good, I don’t use external speakers with it. It’s the ultra-short-throw projector to get.

Streaming Device: Apple TV 4K

Modern TVs like the LG C2 do not need a streaming device as it’s simpler to use the built-in apps especially since they now support Airplay. However, the Epson Ultra LS800 does not have a RJ-45 jack. In Turks I only have the VPN with a US IP address (to be able to watch US shows) on the wired network. As a result, I got the brand-new Apple TV 4K with Ethernet and 128Gb of storage and use it to stream on the Epson.

It’s expensive for what it is, but it’s the one of the best streaming devices on the market especially if you are used to Apple user interfaces and its ecosystem. The A15 Bionic chip makes it blisteringly quick which addresses one of my key criticisms of prior iterations.

If you prefer the Apple UX/UI and want a modern streaming device, you cannot go wrong with this one.

Notebook: LG Gram 17 Ultra-Slim PRO

I switched to the LG Gram 17 a few years ago to use when I travel, and I never looked back. It’s by far the lightest 17” notebook on the market at just over 3 pounds. The power adapter is exceedingly small and light. I regularly get over 10 hours per charge and feel like I never need to charge it.

My only gripes were that it was underpowered, but they addressed the issue with the 2022 version. It now comes with 32Gb of RAM, a 2TB SSD and a GeForce RTX 2050 graphics card. This is the notebook to get. Note that I do not game on it, as I have desktops with much more powerful graphics cards at my homes. I used to recommend gaming laptops, but they run ridiculously hot, the battery life is extremely limited (under 2 hours), and they are bulkier than I would like. However, if you want a notebook that you can game and work on there are great options from MSI and Asus.

Console: Xbox X & PS5

It was hard to recommend buying them until this year as they were both really hard to find and you had to massively overpay if you wanted them. Moreover, the lack of amazing new games did not make them a must buy. However, with the release of Elden Ring, it became imperative that I buy them as I prefer to play third person action role playing games (RPGs) on console than on PC. Luckily, this coincided with the consoles becoming more available.

If you can afford it, I would get both. The Xbox X is marginally more powerful and has slightly better graphics as a result. I also like the feel of the Xbox controller better in my hands. However, the PS5’s controller is objectively better and there are better first party games on the PS5 right now. I typically play games available on both consoles, like Call of Duty, on the Xbox. The exception is Elden Ring which for some reason looks marginally better on the PS5.

My biggest gripe remains the dearth of games I want to play on them. Once I finish a game, they gather dust for months while I await the release of the next game that interests me. Right now, I am about to play God of War Ragnarök which requires a PS5. I am eagerly awaiting the release of GTA 6, new Naughty Dog games, Starfield and many others, but who knows when they will release.

BTW do not allow cross-play with PC users when playing on console. A keyboard and mouse are just far more precise and it will ruin your gaming experience.

Video Games: Elden Ring & Age of Empires 4

I have a been a fan of real time strategy (RTS) games since the release of Dune 2 in 1992 and of the Age of Empires franchise specifically for 25 years. A year ago, Microsoft released Age of Empires IV. With much improved graphics and gameplay mechanics, I fell in love with the series all over again. It has been a lot of fun play online with my friends. Admittedly the game was not polished upon release and was missing many features. All of these have been addressed and the game is now well balanced and in a very good place. It’s the best RTS on the market right now and I encourage you to try it.

Likewise, I have been a huge fan of From Software Souls games for a long time. However, their linear design and extremely challenging difficulty level made it hard to recommend to normies. Elden Ring changes that. By combining the Souls formula with a gorgeous open world, From Software has created a masterpiece. If a boss is too strong for you, you can just bypass it and explore the rest of the world until you leveled up enough to take it on. The lore and story are riveting, and as per usual you are not spoon-fed anything. You get to figure out the story and decide where to go and what to do next. Expect to die many times as you “git gud,” but the sense of accomplishment from finally defeating that foe will make it all worth it. The multiplayer system, while still clunky, is the best in the series, and I was able to essentially play the entire game in co-op with my brother which was super fun. Note if you are new to Souls games I would recommend starting as an Astrologer which is the easiest class to play. We played through the game in about 100 hours and there are hundreds of other hours of content awaiting us. I can’t wait for the DLC to come out.

Fitness Tracker: Apple Watch Ultra

I have been part of the Fitbit ecosystem for years. I used the Fitbit Charge 5 since it came out (and the Charge 4 and 3 before then). I love the Charge 5 because of its simplicity and 7-day battery life. However, what has been annoying me continuously is that they keep breaking on me. I break at least 5 per year. I suspect that they do not like all the water I subject them to through kite surfing, and my daily hot tub and hot bath ritual. Alternatively, perhaps it does not like my adventures in the extreme cold. Fitbit replaces them for free every time, but it’s a pain in the neck to deal with..

When my Fitbit Charge 5 broke (yet again) a few weeks ago, I bit the bullet and bought the Apple Watch Ultra. I don’t love that the battery only lasts a day, so I charge it while I am working at my computer to make sure it has enough battery life to track my sleep. So far, I am very happy with it. It feels very sturdy, albeit a bit heavy, but the fitness, sleep and health tracking functions are second to none.

I will be putting it through its paces with lots of kitesurfing, extreme skiing, and my upcoming trip to Antarctica. Based on what I have seen so far, I think it’s going to be the watch for me for a very long time, or at least until the next version comes out 😉

Ride On Remote Controlled Car: 4WD Can-Am from CarTots

This is the perfect gadget for anyone with kids ages 0-5. François absolutely adores being driven in them. I bought a few of these for New York, Turks, and Revelstoke. You can fit two kids in them. You can drive them yourself with the remote, or when they are old enough, they can drive themselves with the functioning gas pedal and steering wheel.

The 4WD Can-Am is by far the best car I tested. It’s the most robust and can handle difficult terrain. I drove it on gravel and sand uphill and downhill with no issues. You can play music on it, and it has two batteries giving it the best battery life of the cars in its class.

With one of these, your progeny will be the cool kid on the block.

Crypto: Ledger Nano X

The downfall of FTX has strengthened the notion of “not your keys, not your coins” and the purpose and viability of DeFi in general. Most people should just buy and hold some BTC or ETH on Coinbase which is a regulated exchange. However, if you are more sophisticated, I would highly recommend you do self-custody with a Nano Ledger X.

I won’t lie that it’s a pain to setup. It’s an even bigger pain to use as you need to re-authenticate yourself continuously even with the longest setting, and you must manually verify every transaction, but that’s the entire point: better safe than sorry.

Note that I would only recommend this for technically savvy users who are doing more than just holding BTC and ETH on Coinbase which I consider to be an easier, safe, and viable alternative. However, at this point, I would NOT hold any coins on any centralized exchanges unless they are regulated and audited. I would not even trust Binance, though I have no indications they have done anything wrong with customer deposits.

Also note that you need to be extremely thoughtful about what you do with your recovery phrase in case you lose your Ledger. I keep mine split between different safes at different locations with different people who can access each of them, not that this matters much at this point as I sold most of my crypto between November 2021 and January 2022.

Wireless Headphones: HyperX Cloud II Wireless

I have been a fan of HyperX headphones for a very long time. They are incredibly comfortable, the sound quality is amazing, they block out external noises effectively and most importantly for me the microphone is noise cancelling allowing you to be able to Zoom from noisy environments without anyone on the call noticing. I recently upgraded all my headphones to the wireless version because I like to walk around during calls as I feel the blood flowing through my brain allows me to think better, not to mention it’s healthier. At my desk I use the Cloud II Wireless. I like that it’s USB-C and love the feel on my ears.

I travel with the HyperX Cloud Flight S because you can rotate the earcups which allows the headset to fit better in my eBags Pro Slim Laptop Backpack.

My only gripe with them is that they don’t support Bluetooth. You must use their USB dongle which works on PCs and the PS5. However, on my iPhone, I must connect the dongle to a lightning to USB connector, which works, but is far from ideal.

Chair: Herman Miller Embody Gaming Chair

I have been a huge fan of Herman Miller chairs, starting with the Aeron, before switching to the Embody years ago because I found it more comfortable. It’s an amazing chair and I love the gaming trim. It’s currently on sale on sale so I bought a few for every place I live and work in.

Streaming Microphone: Blue Yeti X

As I embarked on my Playing with Unicorns journey, I tested numerous microphones and headphones. Ultimately, I settled on the Blue Yeti X. The sound quality is excellent, and it is easy to setup and install.

Streaming Earphones: earHero

The earHero earphones are a great complement for the Blue Yeti X. They are invisible. No one can see you are wearing them, and they allow you to avoid noise pollution from your speakers into the microphone.

Musim dingin akan datang!

Akhir-akhir ini, saya telah mencurahkan banyak pemikiran pada pertimbangan makro. Ada periode waktu ketika makro mengalahkan mikro. Pada saat-saat itu, semua kelas aset berkorelasi ke 1 pada saat-saat yang menyenangkan. Uji tuntas menjadi tidak penting dan pasar tidak membedakan perusahaan-perusahaan yang luar biasa dengan perusahaan-perusahaan yang tidak bagus. Demikian juga, semua kelas aset berkorelasi dengan 1 pada saat turun di masa-masa tertekan. Pasar membuang bayi bersama air mandi.

Kita telah hidup di masa-masa seperti itu selama 18 bulan terakhir. Pada Februari 2021, saya berpendapat dalam Welcome to the Everything Bubble bahwa suku bunga riil negatif dengan kebijakan fiskal ekspansif yang agresif memicu gelembung di setiap kelas aset dan inilah saatnya untuk menjual aset yang dinilai terlalu tinggi secara agresif. Pada bulan Maret tahun ini di The Great Unknown, saya berpendapat bahwa orang-orang secara signifikan meremehkan risiko terhadap ekonomi global. Risiko-risiko tersebut semakin meningkat sejak saat itu.

Bersikap bearish terhadap ekonomi global adalah konsensus saat ini. Seperti biasa, saya adalah seorang kontrarian, namun dalam kasus ini, pandangan kontrarian saya adalah bahwa konsensus tidak cukup bearish. Sebagian besar orang memperkirakan akan terjadi soft landing atau resesi ringan pada tahun 2023. Kita masih jauh dari lembah keputusasaan di mana semua harapan telah hilang. Berita apa pun yang tidak terlalu buruk dari yang diharapkan akan membuat pasar bergerak. Hal ini terjadi minggu lalu ketika cetakan CPI berada di 7,7%, bukan 7,9%, atau ketika orang-orang menyambut berita tentang potensi perlambatan laju kenaikan suku bunga dengan penuh semangat. Perlu diingat, inflasi masih tetap tinggi, dan suku bunga masih akan naik meskipun tingkat kenaikannya mungkin menurun (misalnya, turunan kedua negatif, tetapi turunan pertama masih positif).

Ada sembilan faktor yang mendorong sikap bearish saya.

1. Tarif mungkin akan lebih tinggi dari yang diperkirakan orang untuk waktu yang lebih lama dari yang diperkirakan orang

Hingga pertemuan FOMC 20-21 September, banyak pihak yang memperkirakan suku bunga Fed Funds AS akan mencapai puncaknya di 3,5%. Saat ini 3,75% hingga 4% dan diperkirakan akan mencapai puncaknya di 4,6% pada tahun 2023 sebelum menurun lagi.

Awal tahun ini saya khawatir bahwa tidak ada yang mempertimbangkan konsekuensi dari suku bunga di atas 5% karena mereka tidak menganggapnya sebagai sesuatu yang mungkin terjadi. Ini adalah salah satu area di mana konsensus telah berulang kali salah selama setahun terakhir.

Dengan inflasi yang tetap tinggi dan menunjukkan tanda-tanda menjadi struktural karena para pekerja mulai meminta kenaikan upah sejalan dengan ekspektasi inflasi yang lebih tinggi, suku bunga mungkin harus lebih tinggi secara signifikan untuk waktu yang lebih lama dari yang diperkirakan orang. Saya tidak akan terkejut jika suku bunga pada akhirnya mencapai 5,5% atau lebih dan tetap tinggi hingga tahun 2024 atau lebih.

2. Dolar yang kuat menciptakan krisis utang negara di pasar negara berkembang

Sebagian besar pasar negara berkembang memiliki harga utang mereka dalam dolar tetapi memiliki pendapatan pajak dalam mata uang lokal mereka. Kenaikan suku bunga di AS, dikombinasikan dengan inflasi yang sangat tinggi, dan kesalahan ekonomi yang sering kali disebabkan oleh diri sendiri, membuat dolar menguat secara dramatis.

Peningkatan ini menempatkan banyak pasar negara berkembang dalam posisi yang genting. Sri Lanka telah gagal bayar. Ghana dan Pakistan tampaknya akan menjadi yang berikutnya dengan banyak tim lain yang berada di bawah tekanan.

3. Harga gas yang tinggi akan menyebabkan resesi di Jerman

Model bisnis Jerman selama beberapa dekade terakhir adalah membangun berbagai hal dengan gas Rusia yang murah dan mengekspornya ke China. Model bisnis ini mendapat tekanan dari kedua belah pihak. Penutupan Nordstream oleh Rusia dapat menyebabkan Jerman tidak memiliki cukup gas untuk menghangatkan penduduknya dan bahan bakar industri berat yang bergantung pada gas. Penjatahan dan kenaikan harga akan menyebabkan resesi di Jerman pada tahun 2023 dengan perkiraan berkisar antara 0,4% hingga 7,9% kontraksi PDB tergantung pada durasi dan tingkat keparahan musim dingin.

4. Ada krisis euro baru yang membayangi

Yunani hampir saja menjatuhkan euro setelah krisis keuangan 2007-2008. Posisi fiskal banyak negara Eropa, terutama di PIGS (Portugal, Italia, Yunani, Spanyol) saat ini jauh lebih buruk dibandingkan sebelumnya.

Tingkat utang sedemikian rupa sehingga tidak perlu peningkatan yang sangat besar dalam biaya pinjaman mereka untuk membuat negara-negara ini bangkrut. Risiko terbesar mungkin datang dari Italia yang rasio utang terhadap PDB-nya kini melebihi 150% dan ekonominya sepuluh kali lebih besar dari Yunani. Lebih buruk lagi, negara ini memilih pemerintahan nasionalis sayap kanan yang mungkin tidak akan menemukan banyak wajah ramah di Eropa, terutama karena Jerman berada di tengah-tengah krisis energi.

Saya menduga bahwa ketika krisis terjadi, Eropa akan melakukan apa pun untuk mempertahankan euro, tetapi prosesnya akan sangat menyakitkan.

5. Ada krisis perbankan di depan mata

Awal tahun ini saya memperkirakan bahwa Credit Suisse dan mungkin UBS dapat mengalami gagal bayar dan membawa Swiss ke dalam krisis. Bank-bank ini telah menemukan diri mereka sebagai pusat dari setiap bencana internasional baru-baru ini yang melibatkan pinjaman buruk, misalnya, Archegos, Greensil, Luckin Coffee, dll. Pinjaman dalam mata uang asing sendiri berjumlah ~400% dari PDB Swiss. Secara resmi, aset sistem perbankan Swiss adalah ~ 4,7x PDB, namun ini tidak termasuk aset di luar neraca. Dengan menyertakan semua ini, maka rasio ~9,5x 10x lebih akurat.

Sejak saat itu, pasar mulai menyadari kelemahan Credit Suisse.

Bank-bank Eropa pada umumnya berada dalam posisi yang lemah. Mereka memiliki banyak utang pemerintah, yang akan membuat mereka terekspos pada kemungkinan restrukturisasi utang di PIGS. Mereka telah menerbitkan hipotek dengan agunan kecil dengan harga yang sangat rendah dan akan mengalami kenaikan suku bunga dan penurunan harga real estat.

Selain itu, mereka belum membangun cadangan yang signifikan seperti yang dilakukan oleh rekan-rekan mereka di AS. Jika terjadi krisis kepercayaan, tidak sulit untuk membayangkan seluruh sistem perbankan akan mengalami kekacauan karena bank-bank berusaha menghindari risiko counterparty yang mengarah ke krisis keuangan yang masif.

6. Harga real estat akan turun

Seperti semua kelas aset lainnya, real estat mengalami kenaikan harga yang sangat besar dalam satu dekade terakhir. Real estat sekarang dinilai terlalu tinggi di sebagian besar tempat di AS dan di seluruh dunia.

Berlawanan dengan kelas aset lainnya, harga real estat belum menyesuaikan diri meskipun suku bunga KPR meningkat dari 2,5% menjadi 7% dalam 18 bulan terakhir. Butuh beberapa saat bagi penjual untuk menyesuaikan ekspektasi harga mereka, sehingga likuiditas mengering terlebih dahulu, lalu harga turun.

Harga telah turun lebih dari 7% dalam 3 bulan terakhir di kota-kota seperti Austin, Texas. Saya tidak akan terkejut jika kita melihat penurunan nasional lebih dari 15% dalam 24 bulan ke depan.

Hal ini terjadi secara global. Harga rumah di Selandia Baru turun 10,9% dalam 11 bulan terakhir. Swedia diperkirakan akan mengalami penurunan harga rumah sebesar 20% dari puncaknya. Kanada dan Inggris tampaknya sangat rentan karena sebagian besar konsumen yang memiliki hipotek dengan suku bunga variabel terpapar pada kenaikan suku bunga yang signifikan.

7. Konflik yang terus berlanjut di Ukraina dan Rusia akan membuat harga biji-bijian, gas, dan minyak tetap tinggi

Konflik ini tidak akan berakhir. Sementara itu, harga biji-bijian, gas, dan minyak akan tetap tinggi, sehingga menjaga inflasi tetap tinggi terlepas dari tingkat suku bunga karena harga didorong oleh keterbatasan pasokan dan bukan oleh permintaan yang tinggi.

Ini bahkan tidak mempertimbangkan apa yang akan terjadi jika nuklir taktis digunakan selama konflik, yang konsekuensinya tidak terbayangkan.

8. Tiongkok tidak lagi menjadi kekuatan untuk pertumbuhan ekonomi dan disinflasi

Selama beberapa dekade, Tiongkok merupakan salah satu kekuatan pendorong pertumbuhan ekonomi global dan disinflasi. Dunia sangat diuntungkan oleh kemampuan Tiongkok untuk memproduksi dengan biaya rendah dan dalam skala besar yang membantu menjaga inflasi.

Hal ini sudah tidak berlaku lagi. Manajemen ekonomi Tiongkok yang tidak kompeten oleh Xi Jinping dengan kebijakan nol-covid, regulasi anti-teknologi, dan kebijakan anti-kapitalis secara umum telah menghancurkan pertumbuhan ekonomi di negara tersebut.

Selain itu, kebijakan jingoistiknya mengarah pada pemisahan antara Tiongkok dan Barat dan de-integrasi rantai pasokan. Proses pemindahan rantai pasokan ini ke India, Indonesia, Meksiko, atau kembali ke daratan, menimbulkan inflasi karena dunia kehilangan spesialisasi dan skala ekonomi yang telah diuntungkan selama 30 tahun terakhir.

Sisi baiknya, sebagian besar ahli militer berpendapat bahwa Cina tidak akan memiliki kapasitas amfibi untuk menginvasi Taiwan selama lima tahun ke depan. Sementara pedang Damocles geopolitik ini masih menggantung di atas ekonomi global, rasanya hari perhitungan belum tiba.

9. Risiko geopolitik yang secara struktural lebih tinggi

Entente pasca Perang Dingin mulai runtuh. Kita sedang memasuki Perang Dingin baru di mana Barat berhadapan dengan Cina, Rusia, Iran, dan Korea Utara. Konflik Ukraina membuat dinamika ini menjadi sangat jelas. Rusia bertarung dengan drone buatan Iran, artileri buatan Korea Utara, dan dengan Xi dari Tiongkok yang mendukung Putin di PBB serta di panggung dunia.

Perang Dingin yang baru ini dapat mengakibatkan hasil yang mengerikan dalam berbagai cara:

  • Konflik nuklir atau bom kotor atau kecelakaan di pembangkit listrik tenaga nuklir di Ukraina.
  • Perang di Taiwan.
  • Meningkatnya serangan siber terhadap infrastruktur di Barat.
  • Penggunaan teknologi untuk mengacaukan demokrasi Barat, misalnya, campur tangan Rusia dan Cina dalam pemilu di AS.

Semua ini membuat dunia menjadi tempat yang kurang stabil, mengikis supremasi hukum, dan meningkatkan risiko bencana yang ditimbulkan.

Kesimpulan

Salah satu dari sembilan faktor ini akan cukup untuk menciptakan resesi global. Yang membuat saya khawatir adalah bahwa semua hal tersebut terjadi dan berlangsung secara bersamaan, yang menunjukkan bahwa pengulangan Resesi Besar 2007-2008 mungkin akan terjadi.

Saya biasanya adalah orang yang paling optimis di ruangan ini, dan saya belum pernah se-bearish ini sejak tahun 2006. Saya masih berpikir secara probabilistik, tetapi sekarang saya pikir probabilitas resesi yang parah mengalahkan probabilitas resesi yang ringan, yang pada gilirannya mengalahkan hasil yang optimis.

Demi kelengkapan, ada baiknya menyebutkan hal-hal yang akan membuat saya menilai kembali bobot probabilitas saya menuju hasil yang lebih optimis. Jika konflik Ukraina/Rusia berakhir dengan pasti, dengan inflasi yang terkendali, saya akan menjadi lebih optimis. Demikian juga, Tiongkok memiliki potensi untuk memberikan kejutan yang menyenangkan pada tahun 2023 dengan mengubah peraturan covid-nya dan mengatasi krisis perumahannya.

Apa yang harus dilakukan

Meskipun inflasi tinggi, saya akan menjual aset yang harganya masih terjangkau atau ketika reli pasar bearish terjadi untuk membangun cadangan uang tunai dalam dolar AS untuk diinvestasikan dengan harga yang lebih rendah pada saat krisis yang akan datang. Jika saya salah dalam membaca, saya menduga harga aset tidak akan pulih, dan Anda selalu bisa masuk kembali dengan harga yang sama dengan harga saat Anda keluar. Saat saya akan masuk kembali ke pasar, terutama dengan aset berisiko, adalah ketika suku bunga mulai menurun lagi.

Namun, jika saya benar, sebagian besar kelas aset akan menjadi sangat menarik dengan aset-aset yang tertekan menjadi sangat menarik. Ini akan menjadi siklus distress yang bonafid pertama sejak 2008-2009. Saya berharap akan ada banyak peluang di obligasi yang tertekan, real estat, dan bahkan kripto.

Pengecualian dari aturan ini adalah jika Anda memiliki hipotek tetap selama 30 tahun dengan harga yang sangat rendah untuk real estat Anda. Dalam hal ini, Anda lebih baik mempertahankan real estat Anda meskipun harga turun 15-20%, karena dengan suku bunga hipotek 7% saat ini, kemampuan Anda untuk membeli real estat akan terganggu hingga 50% tergantung pada seberapa rendah suku bunga yang Anda bayarkan. Selain itu, inflasi saat ini berada di atas suku bunga yang Anda bayarkan, sehingga mengurangi beban utang Anda secara riil.

Saya juga akan mengurangi pengeluaran tahunan Anda untuk membangun cadangan uang tunai jika resesi membuat Anda kehilangan pekerjaan. Lunasi semua pinjaman berbunga tinggi yang bersifat variabel, seperti utang kartu kredit, tetapi pertahankan utang berbunga rendah.

Sejarah mengalahkan makro

Sementara itu, satu-satunya tempat untuk berinvestasi saat ini adalah di perusahaan rintisan teknologi swasta tahap awal. Penilaian tahap awal adalah wajar. Para pendiri berfokus pada ekonomi unit mereka. Mereka membatasi pembakaran uang tunai agar tidak perlu masuk ke pasar setidaknya selama dua tahun. Perusahaan rintisan menghadapi biaya akuisisi pelanggan yang lebih rendah dan persaingan yang jauh lebih sedikit. Meskipun exit akan tertunda dan kelipatan exit lebih rendah daripada beberapa tahun terakhir, hal ini harus dikompensasi dengan harga masuk yang lebih rendah dan fakta bahwa para pemenang akan memenangkan seluruh kategori mereka.

Makro yang penting bagi perusahaan rintisan ini adalah 6-8 tahun dari sekarang ketika mereka mencari jalan keluar, bukan lingkungan saat ini. Untuk saat ini yang terpenting adalah mereka mengumpulkan cukup uang tunai dan tumbuh cukup untuk mendapatkan penggalangan dana berikutnya, jadi hindari industri padat modal untuk saat ini.

Investasi startup terbaik dalam dekade terakhir dilakukan antara tahun 2008 dan 2011 (Uber, Airbnb, Whatsapp, Instagram), dan saya menduga bahwa investasi paling menarik di tahun 2020-an akan dilakukan antara tahun 2022 dan 2024.

Dalam jangka panjang, sejarah mengalahkan makro. Saya tetap sangat optimis tentang masa depan dunia dan ekonomi. Sejak tahun 1950, 11 resesi telah berlangsung antara dua hingga 18 bulan, dengan durasi rata-rata 10 bulan. Kami akan keluar dari masalah ini. Selain itu, jika kita mundur selangkah ke belakang, 200 tahun terakhir merupakan sejarah kemajuan teknologi dan inovasi yang telah membawa perbaikan pada kondisi manusia meskipun terjadi banyak perang dan resesi.

Berkat teknologi, rata-rata rumah tangga di Barat memiliki kualitas hidup yang tidak terbayangkan oleh raja-raja di masa lalu. Karena skala ekonomi, efek jaringan, lingkaran umpan balik positif dalam pengetahuan dan manufaktur (juga disebut sebagai kurva pembelajaran), dan keinginan pengusaha untuk menangani pasar seluas mungkin dan memberikan dampak pada dunia secara masif, teknologi baru dengan cepat melakukan demokratisasi.

Hal ini telah menyebabkan peningkatan besar dalam kesetaraan hasil. 100 tahun yang lalu, hanya orang kaya yang pergi berlibur, memiliki alat transportasi, pipa ledeng dalam ruangan, atau listrik. Saat ini di Barat, hampir semua orang memiliki listrik, mobil, komputer, dan smartphone. Hampir semua orang pergi berlibur dan mampu untuk terbang. Kita menerima begitu saja bahwa kita dapat melakukan perjalanan ke belahan dunia lain dalam hitungan jam dan bahwa kita memiliki akses ke seluruh pengetahuan umat manusia di dalam saku kita, selain memiliki komunikasi video global gratis. Seorang petani miskin di India yang memiliki ponsel pintar memiliki lebih banyak akses ke informasi dan komunikasi dibandingkan dengan presiden Amerika Serikat 30 tahun yang lalu. Ini adalah prestasi yang luar biasa.

Terlepas dari semua kemajuan ini, kita masih berada di awal revolusi teknologi. Sektor-sektor ekonomi terbesar belum didigitalisasi: layanan publik, perawatan kesehatan, atau pendidikan. Sebagian besar rantai pasokan tetap offline. Digitalisasi mereka akan membuat mereka lebih efisien dan menjadi deflasi, yang pada gilirannya akan menjadi inklusif.

Di FJ Labs, kami bertemu dengan begitu banyak pendiri luar biasa yang menangani masalah abadke-21, perubahan iklim, ketidaksetaraan kesempatan, dan krisis kesejahteraan fisik dan mental, sehingga kami optimis bahwa umat manusia akan menghadapi tantangan zaman kita.

Setelah membaca daun teh makro dengan benar dan menjual sebanyak mungkin posisi tahap akhir dan kripto yang kami bisa pada tahun 2021, kami menemukan diri kami dalam posisi kaya uang tunai dengan hanya 25% dari dana kami yang digunakan. Sebagai kontrarian, kami sekarang berinvestasi dengan sangat agresif dalam bisnis-bisnis yang ringan aset dan sangat beruntung berada dalam posisi untuk membantu membangun dunia yang lebih baik di masa depan, dunia yang memiliki kesetaraan kesempatan dan banyak hal yang sadar sosial dan berkelanjutan secara lingkungan.

Beberapa tahun ke depan akan sangat sulit, tetapi sekarang adalah waktu terbaik untuk membangun, dan kami akan keluar dari masa-masa sulit ini dengan lebih kuat dan lebih baik dari sebelumnya.

Investing in the things that build our world

By Matias Barbero and Fabrice Grinda

Those of us building and investing in tech spend most of our time thinking about the future. We ponder the impossible, the cutting edge, even the esoteric: software, artificial intelligence, crypto, asset-light services delivered through digital apps. Mars and outer space might often represent a larger share of one’s daily musings than dull terrestrial matters. Yet here we are. We live on planet Earth. We inhabit the physical world, at least for now! Almost everything we do in our daily lives involves – directly or indirectly – tangible materials, machinery, chemicals, etc. We want to push the boundaries of how our world currently works by digitizing legacy industries and making them more efficient. All of this is deflationary, making goods cheaper for everybody, which in turn is inclusionary, aligning with our overarching purpose as investors.

The future is already here, it’s just not evenly distributed. That’s true for different industries, as it is for different countries around the globe. Consumer marketplaces have a huge head start over their B2B counterparts, for example. There are also varying levels of tech adoption across geographies. B2B marketplaces have been at the core of FJ Labs’ thesis in recent years and are one of the best tools with which entrepreneurs can take on the challenges and limitations present in the physical realm.

Within our B2B marketplace thesis, we focus on many different verticals, including staffing, FMCG, wholesale commerce, and others. Today we want to zoom into one of the categories: marketplaces dealing inputs and raw materials, or put differently, the things that build our physical world. This excludes other very compelling B2B marketplace categories such as staffing and labor, food and beverages, services, logistics, and many others.

Let’s double click on the focus of this post: inputs and raw materials. They all deal with physical components and help build our world, in the most literal sense. Under this definition, some of what we consider “inputs” could be deemed by others as “outputs” too, but for today’s purpose we view things like precision parts and heavy machinery as key “inputs” in the value chain that build the most prevalent things in our world.

We could look at this thesis from two different dimensions (see table below): A. Across different categories such as raw materials, precision parts, or heavy machinery, and B. Across different verticals like construction, agriculture, and many others. Note that through this lens Boom & Bucket, for instance, belongs both to the ‘heavy machinery’ category and the ‘construction’ vertical.

Let’s use the “raw materials” category as an example. Besides steel and chemicals, there could also be marketplaces for concrete, sand and gravel, minerals, among others. There are still many other companies to be built in each category and across verticals. We’re excited to see the creativity with which entrepreneurs tackle each of these.

We will cover two companies that are disrupting their respective industries: Reibus and Knowde. These are just two case studies we’ll be using today to highlight and layout important points within this broader thesis, but we see lots of opportunities ahead and we’ll conclude with some insights and comments for entrepreneurs to consider when exploring them.

My Chemical Romance

The chemical industry is ~$5 trillion in size and supports roughly 25% of the world’s GPD. The vast majority of the chemicals manufactured are used to make every physical product we love. If you’re reading this from an iPhone, if you’re wearing your favorite Nike’s today, or if you’re enjoying your midday salad, all roads will lead to chemicals in some way or another.

You would think that such an important industry would be supported by the latest technology, with streamlined and efficient internal processes to ensure a key layer in the world’s supply chain runs smoothly. But stakeholders in the chemical industry are operating the same way they did 100 years ago: sellers are offline and have not caught up with ecommerce advances, the buying process is extremely inefficient with transactions done over phone calls and emails, and product information is ridiculously opaque, lost in static pdf documents and a fragmented supply base.

Our portfolio company Knowde is out to solve this by bringing the entire buying experience online. They are building a Shopify and Amazon hybrid model whereby sellers can create their online storefronts with ecommerce, payments, and fulfilment capabilities while aggregating the collective supply under the Knowde umbrella so buyers can have a one-stop-shop for their chemicals.

There are different tactical ways in which a B2B marketplace can go about their go-to-market strategy; Knowde chose to start by tackling the opacity of the chemicals market through a relentless focus on search and discovery.

In practice, this means laying the groundwork of what will later become a fully online transactional marketplace. Until there’s enough liquidity on the supply side to ensure smooth transactions, the initial business model is predominantly based on storefronts monetized through SaaS in lieu of the traditional marketplace take rate.

This hyper-focus is yielding impressive results for Knowde as they are currently adding around 5 new suppliers per day (!) to their platform. To put matters into perspective, there are ~15k total global sellers and ~8k of them already have a live storefront with Knowde. This is roughly half of the world’s supply in one platform. Once they become the de facto industry destination for suppliers, there’s a clear path to keep upgrading key accounts into paid subscriptions and ultimately enabling online transactions, among many other value-added services.

Pedal to the Metal

We can’t have a proper conversation about the things that build our world without a word on steel. This raw material is as prevalent as it gets. From forks and knives to NYC’s skyscrapers; from refrigerators and washing machines to cargo ships cruising around the world. Since the late 19th century, steel has become a synonym for our modern infrastructure.

Manufacturers and distributors transact steel (think sheets, coils, bars coming out of steel mills) with OEMs who then use it to manufacture components and end products.

Another trillion-dollar global industry (starting to see the common appeal here?) fraught with inefficiencies and lack of innovation. There are structural issues coming from decades of stale and offline processes, exacerbated by logistical headaches proper of a heavy product that is expensive to move.

Reibus, one of FJ’s portfolio companies in this category, is a B2B marketplace servicing the industrial metals industry (mainly steel and aluminum) with purpose-built features for both buyers and sellers. What does this mean concretely? They provide much more than just a matching platform: Reibus embeds fintech (financing, payment options, etc.) and logistics capabilities (digital brokerage, shipment dashboard, etc.). They are a heavily managed SaaS-enabled marketplace.

Industry stakeholders were quick to adopt Reibus’ hands-on marketplace. Founded in 2018, Reibus has scaled in-platform transactions to several hundred million in annual GMV, with plenty of room to grow as they are still a tiny fraction of the offline market.

Building inputs & raw materials B2B marketplaces

We’re truly excited about this opportunity to invest in the things that build our world and think there are many unexplored avenues for future entrepreneurs to start new B2B marketplaces aligned with this input & raw materials thesis. As discussed at the beginning of this post, there are countless areas to explore and we see a lots of openings across both categories and verticals, and even geographic arbitrage plays.

It’s important to bear in mind, though, that not every industry will be suited for a marketplace model, and that certain conditions and core strengths will play an important role in the success of these ventures.

  1. Founder-market-fit matters: B2B marketplaces benefit from having at least one founder who is a true industry insider. They lived through the pain points in the industry and have been deeply frustrated by them. They would ideally combine this first-hand industry knowledge with a co-founder and/or founding team member that could think from first principles on how to best design frameworks to dramatically improve the current experience. They also have the credibility to convince existing players to change their processes. Just to name some examples, John Armstrong, Reibus’ CEO, had bought $1bn+ of materials before starting his tech entrepreneurial journey, and Knowde’s CEO, Ali Amin-Javaheri, spent 10+ years working for ChemPoint, an incumbent in the space he began to disrupt right after he left.
  2. Marketplace dynamics: Ask yourself if the buyer and seller base is fragmented enough. This is true for most marketplaces but especially true in B2B where many verticals are concentrated on the supply side. The more concentrated the industry, the harder it is to have a meaningful take rate. In fact, you may be merely a distributor for a few incumbents rather than a real marketplace if the market is concentrated enough. The incentive and easiness to circumvent your platform would also be higher.  
  3. Find your unlock: Aggregation is often not sufficient. The platform should quickly focus on value-added services to create strong value propositions for both supply and demand. Founders need to figure out which specific services or features will unlock the greatest amount of liquidity for the marketplace. For Knowde, it was solving discovery and price opacity with information locked into siloed pdfs. For Reibus, it was offering financing and logistics services.
  4. Different paths to start monetizing: Charging a take rate on each transaction is the classic way a marketplace can begin to generate revenue, but it shouldn’t necessarily be the first choice in the monetization toolkit, and it’s certainly not the only one. In some cases, you cannot charge a take rate right away and must find alternatives. Reibus, which leverages real material pricing in commodities to facilitate their RFQ process, was able to have a take rate from the get-go, but that would not have worked for Knowde, which needed to bring discovery online first, hence a SaaS business model made more sense in the beginning.
  5. Juice up the blended take rate: It’s often hard to take more than 1-3% in B2B marketplaces. As a result, they may also monetize through SaaS subscription or listing fees instead of, or in addition to a take rate. Moreover, revenues are usually complemented by offering and monetizing additional services: advertising/placement, financing, insurance, logistics are all options. Once network effects kick in, a mix of business models can create a multiplier effect on net revenues. Many end up being able to increase their blended revenues to 10% of GMV as a result of the monetization diversity.
  6. Geographic arbitrage: For certain businesses, you can bring an idea from one country to another. This arbitrage is not always going to be possible in B2B marketplaces for inputs and raw materials as some of the markets are truly global in nature, likely leading to global winners. Does this mean that there couldn’t be an “X model for Y country” play? No, but it’s less obvious than with other categories within the B2B marketplace realm (e.g., FMCG products, fresh food, labor, etc.). This is driven by how local the supply is, how transportable the good is, and the extent to which the price is set locally. The market for oil for instance is global – with a fungible, interchangeable commodity that can be easily transported and has a global price. Natural gas on the other hand is local, with prices that vary by region based on local supply and market conditions suggesting that regional players can emerge. That said, even if dealing with mostly global supply, startups in other regions might have a window of opportunity to focus on local differentiated supply, especially on the long tail, and compete before potentially stepping into someone else’s shoes.

Inputs & raw materials: investing in the things that build our world

Marketplaces have had many evolutions over the years. B2B marketplaces are now in their infancy but poised to catch up with the digitalization of their B2C counterparts. As a result, as counter intuitive as it sounds, we believe that many of the best opportunities lie in forgotten old industries.

We’ve been actively investing in the inputs and raw materials category and looking forward to meeting entrepreneurs thinking about these big challenges with deep industry knowledge and innovative approaches. The future of the things that build our world is only getting started.

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