I think many people don’t realize how funny it actually is. Their closing sentences for most articles are usually very sarcastic and they use a very ironic tone in many articles.
Some entire articles are hilarious. A few years ago, to criticize how far the negative externality argument had been taken in banning smoking, they wrote a very funny article on how babies should be banned from airplanes as they impose a negative externality on others – screams, noise and smells.
I suppose that was only trumped by the angry letters they received from parents who had taken the article literally 🙂