Fantastic article on how to build trust in modern marketplaces to achieve liquidity

April 9, 2014   

1

Anand Iyer, the Chief Product Officer of Threadflip, just wrote a thoughtful blog post on how to build liquidity in modern marketplaces.

In short:

  • Create a managed environment
  • Have an actionable rating systems
  • Carefully curate content
  • Have a human touch, but keep learning
  • Focus on supply
  • Invest in your interface, especially focusing on mobile and frictionless payment
  • Provide social proof

Read the full article at: http://firstround.com/article/How-Modern-Marketplaces-Like-Uber-Airbnb-Build-Trust-to-Hit-Liquidity

  • Its so important to build out operations and have a strong core team with the business expertise before rolling out to consumers. It helps manage unit economics, effective fulfilment, and reduces attrition due to mess ups.

    Also, possibly seen that offering allied services in initial days to make customers your champions helps.

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