2022 Holiday Gadget Gift Guide

It is that time of the year again, so I am sharing my recommendations for all gadget lovers of the world to be happy this holiday season. Note that the cover picture above is my Turks setup which includes the ASUS ROG Swift OLED PG48UQ, the Apple Watch Ultra, Ledger Nano X, HyperX Cloud Flight S, Herman Miller Embody Gaming Chair, Blue Yeti X, and earHero.

Computer Monitor: Asus ROG Swift OLED PG48UQ or PG42UQ

I have been a fan of OLED TVs since they first released with their deep blacks and extraordinary image quality. I pined for 4K OLED gaming monitors to be released. I even used a LG 48” TV as a monitor for a while but found it unwieldy and the glossy finish was too reflective for work. This is where the Asus ROG OLED PG48UQ and PG42UQ come into play. They are extraordinary. The image quality is second to none. The monitors are super-fast with 0.1ms grey-to-grey response time and overclockable 138Hz refresh rate. The special matte coating leads to less glare and fewer distractions. They are definitely the monitor to get. Note that both are identical, and you should get the one that fits your desk. If you have a very deep desk, get the 48”, otherwise get the 42”.

I also considered the Odyssey Ark 55” curved monitor, but for some reason did not love the curvature of the screen. Perhaps it was just too big relative to where I was sitting, but it did not feel comfortable. It’s also outrageously expensive at $2,799 vs. $1,499 and $1,399 for the ROG monitors. Note that I do not like ultrawide monitors with 21:9 or 32:9 formats like the Samsung Odyssey Neo G9 because I do not find them tall enough to be comfortable for work. Those typically come with a 1,440 vertical resolution. I much prefer the 16:9 format with 2,160 of vertical resolution. I would consider a curved ultrawide version of the ROG monitors, but only if they were as tall as their 16:9 counterparts with 2160 of vertical resolution (say 5,120 x 2,160 vs. the 5,120 x 1,440 of the Neo G9).

The best deal in 48” OLED monitors is the AORUS FO48U at $779. I did not play with it so cannot recommend it, but by all accounts, it’s a worthy alternative. Note that it has a glossy finish so would probably not be ideal in an office environment but would be great for gaming in a dark room. I use my monitors for both work and play and they need to function in bright rooms.

TV: LG C2 77-inch evo OLED TV

The LG C2 77-inch evo OLED TV is the best high-end TV for the money. The TV combines stunning picture quality with terrific gaming prowess. I prefer the C2 to the higher-end G2 as I can’t tell the difference between them. However, I prefer the C2 to the lower-end B2 especially with HDR as it gets brighter and highlights pop more. The C2 also has better gradient handling, resulting in less distracting banding. The 77” is currently on sale for $2,499 and the 65” for $1,699. Both are amazing buys and when it comes with TVs, bigger is better! However, the 83” sells for $3,999 and is not worth it.

Soundbar: Sonos Arc

It would be shame to have an amazing TV like the LG C2, without amazing sound. That’s where the Sonos Arc comes in. It’s a gorgeous soundbar offering premium surround sound without the need for supplementary speakers. It’s super easy to setup. It sounds incredible and it often feels like the sound is coming at you from all angles. I also do not think you need a subwoofer with the Arc as there is more than enough powerful bass to feel the on-screen explosions. It’s the perfect complement for your TV.

Projector: Epson EpiqVision Ultra LS800 Ultra Short-Throw Laser Projector

Two years ago, I recommended the Optoma CinemaX P2. Sadly, the salt and humidity in the air of Turks and Caicos killed it so I went projector shopping again. I ultimately settled on the Epson EpiqVision Ultra LS800. It’s amazing and a huge step up from the Optoma P2. It’s incredibly bright with 4,000 lumens (vs. 3,000). It can display images up to 150” (vs 120”). It has by far the shortest input lag of any projector in its class making it the only ultra-short-throw projector I would recommend for gaming. It’s super easy to setup. It has amazing sound with two full-range 5-watt speakers and a 10-watt subwoofer in a package that is essentially an integrated soundbar given the LS800’s width. In fact, it’s so good, I don’t use external speakers with it. It’s the ultra-short-throw projector to get.

Streaming Device: Apple TV 4K

Modern TVs like the LG C2 do not need a streaming device as it’s simpler to use the built-in apps especially since they now support Airplay. However, the Epson Ultra LS800 does not have a RJ-45 jack. In Turks I only have the VPN with a US IP address (to be able to watch US shows) on the wired network. As a result, I got the brand-new Apple TV 4K with Ethernet and 128Gb of storage and use it to stream on the Epson.

It’s expensive for what it is, but it’s the one of the best streaming devices on the market especially if you are used to Apple user interfaces and its ecosystem. The A15 Bionic chip makes it blisteringly quick which addresses one of my key criticisms of prior iterations.

If you prefer the Apple UX/UI and want a modern streaming device, you cannot go wrong with this one.

Notebook: LG Gram 17 Ultra-Slim PRO

I switched to the LG Gram 17 a few years ago to use when I travel, and I never looked back. It’s by far the lightest 17” notebook on the market at just over 3 pounds. The power adapter is exceedingly small and light. I regularly get over 10 hours per charge and feel like I never need to charge it.

My only gripes were that it was underpowered, but they addressed the issue with the 2022 version. It now comes with 32Gb of RAM, a 2TB SSD and a GeForce RTX 2050 graphics card. This is the notebook to get. Note that I do not game on it, as I have desktops with much more powerful graphics cards at my homes. I used to recommend gaming laptops, but they run ridiculously hot, the battery life is extremely limited (under 2 hours), and they are bulkier than I would like. However, if you want a notebook that you can game and work on there are great options from MSI and Asus.

Console: Xbox X & PS5

It was hard to recommend buying them until this year as they were both really hard to find and you had to massively overpay if you wanted them. Moreover, the lack of amazing new games did not make them a must buy. However, with the release of Elden Ring, it became imperative that I buy them as I prefer to play third person action role playing games (RPGs) on console than on PC. Luckily, this coincided with the consoles becoming more available.

If you can afford it, I would get both. The Xbox X is marginally more powerful and has slightly better graphics as a result. I also like the feel of the Xbox controller better in my hands. However, the PS5’s controller is objectively better and there are better first party games on the PS5 right now. I typically play games available on both consoles, like Call of Duty, on the Xbox. The exception is Elden Ring which for some reason looks marginally better on the PS5.

My biggest gripe remains the dearth of games I want to play on them. Once I finish a game, they gather dust for months while I await the release of the next game that interests me. Right now, I am about to play God of War Ragnarök which requires a PS5. I am eagerly awaiting the release of GTA 6, new Naughty Dog games, Starfield and many others, but who knows when they will release.

BTW do not allow cross-play with PC users when playing on console. A keyboard and mouse are just far more precise and it will ruin your gaming experience.

Video Games: Elden Ring & Age of Empires 4

I have a been a fan of real time strategy (RTS) games since the release of Dune 2 in 1992 and of the Age of Empires franchise specifically for 25 years. A year ago, Microsoft released Age of Empires IV. With much improved graphics and gameplay mechanics, I fell in love with the series all over again. It has been a lot of fun play online with my friends. Admittedly the game was not polished upon release and was missing many features. All of these have been addressed and the game is now well balanced and in a very good place. It’s the best RTS on the market right now and I encourage you to try it.

Likewise, I have been a huge fan of From Software Souls games for a long time. However, their linear design and extremely challenging difficulty level made it hard to recommend to normies. Elden Ring changes that. By combining the Souls formula with a gorgeous open world, From Software has created a masterpiece. If a boss is too strong for you, you can just bypass it and explore the rest of the world until you leveled up enough to take it on. The lore and story are riveting, and as per usual you are not spoon-fed anything. You get to figure out the story and decide where to go and what to do next. Expect to die many times as you “git gud,” but the sense of accomplishment from finally defeating that foe will make it all worth it. The multiplayer system, while still clunky, is the best in the series, and I was able to essentially play the entire game in co-op with my brother which was super fun. Note if you are new to Souls games I would recommend starting as an Astrologer which is the easiest class to play. We played through the game in about 100 hours and there are hundreds of other hours of content awaiting us. I can’t wait for the DLC to come out.

Fitness Tracker: Apple Watch Ultra

I have been part of the Fitbit ecosystem for years. I used the Fitbit Charge 5 since it came out (and the Charge 4 and 3 before then). I love the Charge 5 because of its simplicity and 7-day battery life. However, what has been annoying me continuously is that they keep breaking on me. I break at least 5 per year. I suspect that they do not like all the water I subject them to through kite surfing, and my daily hot tub and hot bath ritual. Alternatively, perhaps it does not like my adventures in the extreme cold. Fitbit replaces them for free every time, but it’s a pain in the neck to deal with..

When my Fitbit Charge 5 broke (yet again) a few weeks ago, I bit the bullet and bought the Apple Watch Ultra. I don’t love that the battery only lasts a day, so I charge it while I am working at my computer to make sure it has enough battery life to track my sleep. So far, I am very happy with it. It feels very sturdy, albeit a bit heavy, but the fitness, sleep and health tracking functions are second to none.

I will be putting it through its paces with lots of kitesurfing, extreme skiing, and my upcoming trip to Antarctica. Based on what I have seen so far, I think it’s going to be the watch for me for a very long time, or at least until the next version comes out 😉

Ride On Remote Controlled Car: 4WD Can-Am from CarTots

This is the perfect gadget for anyone with kids ages 0-5. François absolutely adores being driven in them. I bought a few of these for New York, Turks, and Revelstoke. You can fit two kids in them. You can drive them yourself with the remote, or when they are old enough, they can drive themselves with the functioning gas pedal and steering wheel.

The 4WD Can-Am is by far the best car I tested. It’s the most robust and can handle difficult terrain. I drove it on gravel and sand uphill and downhill with no issues. You can play music on it, and it has two batteries giving it the best battery life of the cars in its class.

With one of these, your progeny will be the cool kid on the block.

Crypto: Ledger Nano X

The downfall of FTX has strengthened the notion of “not your keys, not your coins” and the purpose and viability of DeFi in general. Most people should just buy and hold some BTC or ETH on Coinbase which is a regulated exchange. However, if you are more sophisticated, I would highly recommend you do self-custody with a Nano Ledger X.

I won’t lie that it’s a pain to setup. It’s an even bigger pain to use as you need to re-authenticate yourself continuously even with the longest setting, and you must manually verify every transaction, but that’s the entire point: better safe than sorry.

Note that I would only recommend this for technically savvy users who are doing more than just holding BTC and ETH on Coinbase which I consider to be an easier, safe, and viable alternative. However, at this point, I would NOT hold any coins on any centralized exchanges unless they are regulated and audited. I would not even trust Binance, though I have no indications they have done anything wrong with customer deposits.

Also note that you need to be extremely thoughtful about what you do with your recovery phrase in case you lose your Ledger. I keep mine split between different safes at different locations with different people who can access each of them, not that this matters much at this point as I sold most of my crypto between November 2021 and January 2022.

Wireless Headphones: HyperX Cloud II Wireless

I have been a fan of HyperX headphones for a very long time. They are incredibly comfortable, the sound quality is amazing, they block out external noises effectively and most importantly for me the microphone is noise cancelling allowing you to be able to Zoom from noisy environments without anyone on the call noticing. I recently upgraded all my headphones to the wireless version because I like to walk around during calls as I feel the blood flowing through my brain allows me to think better, not to mention it’s healthier. At my desk I use the Cloud II Wireless. I like that it’s USB-C and love the feel on my ears.

I travel with the HyperX Cloud Flight S because you can rotate the earcups which allows the headset to fit better in my eBags Pro Slim Laptop Backpack.

My only gripe with them is that they don’t support Bluetooth. You must use their USB dongle which works on PCs and the PS5. However, on my iPhone, I must connect the dongle to a lightning to USB connector, which works, but is far from ideal.

Chair: Herman Miller Embody Gaming Chair

I have been a huge fan of Herman Miller chairs, starting with the Aeron, before switching to the Embody years ago because I found it more comfortable. It’s an amazing chair and I love the gaming trim. It’s currently on sale on sale so I bought a few for every place I live and work in.

Streaming Microphone: Blue Yeti X

As I embarked on my Playing with Unicorns journey, I tested numerous microphones and headphones. Ultimately, I settled on the Blue Yeti X. The sound quality is excellent, and it is easy to setup and install.

Streaming Earphones: earHero

The earHero earphones are a great complement for the Blue Yeti X. They are invisible. No one can see you are wearing them, and they allow you to avoid noise pollution from your speakers into the microphone.

¡Se acerca el invierno!

Últimamente he reflexionado mucho sobre las consideraciones macroeconómicas. Hay periodos de tiempo en los que lo macro supera a lo micro. En esos momentos, todas las clases de activos se correlacionan a 1 al subir en momentos de exuberancia. La diligencia debida sale por la ventana y los mercados no diferencian las empresas asombrosas de las chatarras. Del mismo modo, todas las clases de activos se correlacionan a 1 a la baja en tiempos de depresión. El mercado tira al bebé con el agua del baño.

Llevamos 18 meses viviendo tiempos así. En febrero de 2021, argumenté en Welcome to the Everything Bubble que los tipos reales negativos con políticas fiscales expansivas agresivas estaban alimentando una burbuja en todas las clases de activos y que era hora de vender agresivamente los activos sobrevalorados. En marzo de este año, en El Gran Desconocido, argumenté que la gente estaba subestimando significativamente los riesgos para la economía mundial. Esos riesgos no han hecho más que aumentar desde entonces.

Ser bajista sobre la economía mundial es un consenso en estos momentos. Como de costumbre, soy contraria, pero en este caso, mi opinión contraria es que el consenso no es suficientemente bajista. La mayoría de la gente está suscribiendo algún tipo de aterrizaje suave o recesión leve en 2023. Estamos lejos de encontrarnos en el valle de la desesperación, donde se ha perdido toda esperanza. Cualquier noticia que sea menos mala de lo esperado hace que el mercado se dispare. Esto ocurrió la semana pasada, cuando el IPC se situó en el 7,7% en lugar del 7,9%, o cuando la gente acogió con exuberancia la noticia de una posible ralentización del ritmo de subida de los tipos. Eso sí, la inflación sigue siendo obstinadamente alta, y los tipos siguen subiendo aunque la tasa de aumento pueda disminuir (por ejemplo, la segunda derivada es negativa, pero la primera sigue siendo positiva).

Hay nueve factores que impulsan mi actitud bajista.

1. Los tipos pueden subir más de lo que la gente espera durante más tiempo de lo que la gente espera

Hasta la reunión del FOMC de los días 20 y 21 de septiembre, la gente daba por seguro que el tipo de interés de los fondos federales de EEUU alcanzaría el 3,5%. Actualmente está entre el 3,75% y el 4% y se espera que alcance un máximo del 4,6% en 2023 antes de volver a descender.

A principios de año me preocupaba que nadie tuviera en cuenta las consecuencias de unos tipos superiores al 5%, ya que no lo consideraban dentro del ámbito de lo posible. Éste es un ámbito en el que el consenso se ha equivocado repetidamente durante el último año.

Dado que la inflación sigue siendo obstinadamente alta y muestra signos de convertirse en estructural a medida que los trabajadores empiezan a solicitar aumentos salariales en consonancia con la mayor inflación prevista, es posible que los tipos tengan que ser significativamente más altos durante más tiempo de lo que la gente espera. No me sorprendería que los tipos alcanzaran finalmente el 5,5% o más y se mantuvieran altos hasta bien entrado 2024 o más.

2. La fortaleza del dólar está creando una crisis de deuda soberana en los mercados emergentes

La mayoría de los mercados emergentes cotizan su deuda en dólares, pero tienen sus ingresos fiscales en su moneda local. El aumento de los tipos en EEUU, combinado con una inflación muy alta y errores económicos a menudo autoinfligidos, está haciendo que el dólar se fortalezca drásticamente.

Este aumento está poniendo a muchos mercados emergentes en una situación precaria. Sri Lanka ya ha incumplido. Ghana y Pakistán parecen ser los siguientes, con muchos otros bajo presión.

3. Los altos precios del gas van a provocar una recesión en Alemania

El modelo de negocio de Alemania durante las últimas décadas ha consistido en construir cosas con gas ruso barato y exportarlas a China. Este modelo de negocio está sufriendo presiones por ambas partes. El cierre de Nordstream por parte de Rusia puede dejar a Alemania sin gas suficiente tanto para calentar a su población como para alimentar su industria pesada dependiente del gas. El racionamiento y el aumento de los precios provocarán una recesión en Alemania en 2023, con estimaciones que oscilan entre una contracción del PIB del 0,4% y del 7,9%, según la duración y la gravedad del invierno.

4. Se avecina una nueva crisis del euro

Grecia estuvo a punto de derribar el euro tras la crisis financiera de 2007-2008. La situación fiscal de muchos países europeos, especialmente de los PIGS (Portugal, Italia, Grecia y España) es ahora significativamente peor que entonces.

El nivel de endeudamiento es tal que no haría falta un aumento muy grande de sus costes de endeudamiento para que estos países se declararan insolventes. El mayor riesgo probablemente proceda de Italia, cuya relación deuda/PIB supera ya el 150% y cuya economía es diez veces mayor que la de Grecia. Peor aún, el país eligió un gobierno nacionalista de extrema derecha que puede no encontrar muchas caras amigas en Europa, sobre todo porque Alemania está sumida en una crisis energética.

Sospecho que cuando se produzca la crisis, Europa hará lo que sea necesario para preservar el euro, pero que el proceso será extremadamente doloroso.

5. Hay una crisis bancaria en el horizonte

A principios de este año predije que Credit Suisse y posiblemente UBS podrían entrar en suspensión de pagos, con la consiguiente caída de Suiza. Estos bancos se han encontrado en el epicentro de todas las recientes debacles internacionales relacionadas con malos préstamos, por ejemplo, Archegos , Greensil , Luckin Coffee, etc. Los préstamos denominados en moneda extranjera ascienden por sí solos a ~400% del PIB suizo. Oficialmente, los activos del sistema bancario suizo son ~ 4,7 veces el PIB, pero esto excluye los activos fuera de balance. Incluyendo esto, una proporción de ~9,5x 10x es más exacta.

Desde entonces, el mercado se ha dado cuenta de la debilidad de Credit Suisse.

En general, los bancos europeos se encuentran en una posición débil. Poseen mucha deuda pública, lo que les expondría a una posible reestructuración de la deuda de los PIGS. Han emitido hipotecas con pocas garantías a tipos extremadamente bajos y sufrirán las subidas de tipos y las bajadas de los precios inmobiliarios.

Además, no han acumulado reservas significativas como sus homólogos estadounidenses. Si se produjera una crisis de confianza en toda regla, no es difícil imaginar que todo el sistema bancario se paralizaría al intentar los bancos evitar el riesgo de contraparte, lo que provocaría una crisis financiera masiva.

6. Los precios inmobiliarios están a punto de caer

Como todas las demás clases de activos, los bienes inmuebles experimentaron una enorme subida de precios en la pasada década. Los bienes inmuebles están ahora sobrevalorados en la mayoría de los lugares de EEUU y del mundo.

A diferencia de otras clases de activos, los precios inmobiliarios aún no se han ajustado a pesar de que los tipos hipotecarios han aumentado del 2,5% al 7% en los últimos 18 meses. Los vendedores tardan un tiempo en ajustar sus expectativas de precios, por lo que primero se agota la liquidez y luego caen los precios.

Los precios ya han caído más de un 7% en los últimos 3 meses en ciudades como Austin (Texas). No me sorprendería que viéramos descensos nacionales superiores al 15% en los próximos 24 meses.

Esto ocurre en todo el mundo. Los precios de la vivienda en Nueva Zelanda han bajado un 10,9% en los últimos 11 meses. Se prevé que en Suecia el precio de la vivienda caiga un 20% desde su máximo. Canadá y el Reino Unido parecen especialmente vulnerables, ya que la mayoría de los consumidores con hipotecas a tipo variable están expuestos a la importante subida de los tipos.

7. La continuación del conflicto en Ucrania y Rusia mantendrá altos los precios de los cereales, el gas y el petróleo

No se vislumbra el final del conflicto. Mientras continúe, los precios de los cereales, el gas y el petróleo seguirán siendo elevados, lo que mantendrá alta la inflación independientemente de los niveles de los tipos de interés, dado que el precio está impulsado por las limitaciones de la oferta y no por la elevada demanda.

Esto ni siquiera tiene en cuenta lo que ocurriría si se utilizara una bomba nuclear táctica durante el conflicto, cuyas consecuencias serían inimaginables.

8. China ya no es una fuerza de crecimiento económico y desinflación

Durante décadas, China fue uno de los motores del crecimiento económico mundial y de la desinflación. El mundo se benefició enormemente de la capacidad de China para fabricar a bajo coste y a gran escala, ayudando a mantener la inflación bajo control.

Esto ya no es cierto. La incompetente gestión de la economía china por parte de Xi Jinping, con su política de covarianza cero, su regulación antitecnológica y, en general, sus políticas anticapitalistas, han aplastado el crecimiento económico del país.

Además, sus políticas patrioteras están conduciendo a una desvinculación de China y Occidente y a una desintegración de las cadenas de suministro. El proceso de traslado de estas cadenas de suministro a India, Indonesia, México, o de vuelta a tierra, es inflacionista, ya que el mundo pierde la especialización y las economías de escala de las que se había beneficiado durante los últimos 30 años.

Por el lado bueno, la mayoría de los expertos militares sugieren que China no tendrá capacidad anfibia para invadir Taiwán en los próximos cinco años. Aunque esta espada de Damocles geopolítica sigue pendiendo sobre la economía mundial, parece que aún no ha llegado el día del juicio final.

9. Riesgo geopolítico estructuralmente más elevado

La entente posterior a la Guerra Fría se está rompiendo. Estamos entrando en una nueva Guerra Fría en la que Occidente se enfrenta a China, Rusia, Irán y Corea del Norte. El conflicto de Ucrania está poniendo de manifiesto esta dinámica. Rusia está luchando con drones fabricados en Irán, artillería fabricada en Corea del Norte, y con Xi de China cubriendo las espaldas de Putin tanto en la ONU como en la escena mundial.

Esta nueva Guerra Fría podría tener resultados terribles de muchas maneras:

  • Un conflicto nuclear o una bomba sucia o un accidente en la central nuclear de Ucrania.
  • Guerra en Taiwán.
  • Escalada de ciberataques contra infraestructuras en Occidente.
  • El uso de la tecnología para desestabilizar las democracias occidentales, por ejemplo, el trolling electoral ruso y chino aquí en EEUU.

Todo ello hace del mundo un lugar menos estable, erosiona el Estado de derecho y aumenta el riesgo de resultados catastróficos de cola izquierda.

Conclusión

Cualquiera de estos nueve factores bastaría para crear una recesión mundial. Lo que me preocupa es que todos ellos están ocurriendo y desarrollándose simultáneamente, lo que sugiere que puede estar a punto de producirse una repetición de la Gran Recesión de 2007-2008.

Generalmente soy la persona más optimista de la sala, y no había sido tan bajista desde 2006. Sigo pensando en términos probabilísticos, pero ahora creo que la probabilidad de una recesión grave supera la probabilidad de una recesión leve, que a su vez supera cualquier resultado optimista.

Para terminar, vale la pena mencionar las cosas que me harían reevaluar mi ponderación de probabilidades hacia resultados más optimistas. Si el conflicto Ucrania / Rusia llegara a un final definitivo, con la inflación controlada, me volvería mucho más optimista. Asimismo, China puede dar una agradable sorpresa en 2023 si modifica sus normas covícolas y aborda su desplome inmobiliario.

Qué hacer al respecto

A pesar de la elevada inflación, yo vendería activos que aún tengan un precio razonable o cuando se produzcan repuntes del mercado bajista para acumular reservas de efectivo en dólares estadounidenses para invertir a precios deflactados en la próxima crisis. Si me equivoco en mi lectura, sospecho que los precios de los activos no se habrán recuperado, y siempre puedes volver a entrar a precios similares a los de cuando saliste. El momento en que yo volvería a entrar en el mercado, especialmente con activos de riesgo, es cuando los tipos empezaran a bajar de nuevo.

Sin embargo, si estoy en lo cierto, la mayoría de las clases de activos se volverán muy interesantes, y los activos en dificultades serán especialmente atractivos. Este será el primer ciclo de crisis de buena fe desde 2008-2009. Espero que haya muchas oportunidades en bonos en dificultades, bienes inmuebles e incluso criptomonedas.

La excepción a esta regla es si tienes una hipoteca fija a 30 años con tipos muy bajos sobre tu inmueble. En este caso, te conviene conservar tus bienes inmuebles aunque los precios bajen un 15-20%, porque con los tipos hipotecarios actuales del 7%, tu capacidad para comprar bienes inmuebles se habrá visto mermada hasta en un 50%, dependiendo de lo bajos que fueran los tipos que estabas pagando. Además, la inflación está actualmente por encima de los tipos que estás pagando, lo que disminuye tu carga de deuda en términos reales.

También reduciría tus gastos anuales para acumular una reserva de efectivo por si la recesión te lleva a perder el trabajo. Reembolsa todos los préstamos variables de alto interés, como las deudas de tarjetas de crédito, pero mantén las deudas de bajo interés.

La historia triunfa sobre la macroeconomía

Mientras tanto, el único lugar donde invertir ahora mismo es en empresas tecnológicas privadas en fase inicial. Las valoraciones iniciales son razonables. Los fundadores se centran en la economía de sus unidades. Están limitando el consumo de efectivo para no tener que acudir al mercado durante al menos dos años. Las startups se enfrentan a costes de adquisición de clientes más bajos y a mucha menos competencia. Aunque las salidas se retrasarán y los múltiplos de salida serán más bajos que en los últimos años, esto debería compensarse con precios de entrada más bajos y con el hecho de que los ganadores ganarán toda su categoría.

La macro que importa para estas startups es la de dentro de 6-8 años, cuando busquen salidas, y no el entorno actual. Por ahora lo único que importa es que recauden suficiente efectivo y crezcan lo suficiente para conseguir su próxima recaudación de fondos, así que evita las industrias intensivas en capital por ahora.

Las mejores inversiones en startups de la última década se hicieron entre 2008 y 2011 (Uber, Airbnb, Whatsapp, Instagram), y sospecho que las inversiones más interesantes de la década de 2020 se harán entre 2022 y 2024.

A largo plazo, la historia triunfa sobre la macroeconomía. Sigo siendo extremadamente optimista sobre el futuro del mundo y de la economía. Desde 1950, las 11 recesiones han durado entre 2 y 18 meses, con una duración media de 10 meses. Saldremos de esta. Además, si das un paso atrás, los últimos 200 años han sido una historia de progreso tecnológico e innovación que han permitido mejorar la condición humana a pesar de las numerosas guerras y recesiones.

Gracias a la tecnología, el hogar medio de Occidente tiene una calidad de vida inimaginable para los reyes de antaño. Debido a las economías de escala, los efectos de red, los bucles de retroalimentación positiva en el conocimiento y la fabricación (también denominados curvas de aprendizaje) y el deseo de los empresarios de dirigirse al mayor mercado posible e impactar en el mundo de la forma más masiva posible, las nuevas tecnologías se democratizan rápidamente.

Esto ha conducido a un aumento masivo de la igualdad de resultados. Hace 100 años, sólo los ricos iban de vacaciones, tenían medios de transporte, fontanería interior o electricidad. Hoy en día, en Occidente, casi todo el mundo tiene electricidad, un coche, un ordenador y un smartphone. Casi todo el mundo se va de vacaciones y puede permitirse volar. Damos por sentado que podemos viajar al otro lado del mundo en horas y que tenemos acceso a la suma total del conocimiento de la humanidad en nuestros bolsillos, además de disponer de videocomunicaciones globales gratuitas. Un campesino pobre de la India con un smartphone tiene más acceso a la información y las comunicaciones que el presidente de Estados Unidos hace tan sólo 30 años. Se trata de hazañas notables.

A pesar de todos estos avances, todavía estamos en los inicios de la revolución tecnológica. Los mayores sectores de la economía aún no se han digitalizado: los servicios públicos, la sanidad o la educación. La mayoría de las cadenas de suministro siguen desconectadas. Su digitalización les hará más eficientes y será deflacionista, lo que a su vez será incluyente.

En FJ Labs estamos conociendo a tantos fundadores extraordinarios que abordan los problemas del sigloXXI, el cambio climático, la desigualdad de oportunidades y la crisis del bienestar físico y mental, que somos optimistas respecto a que la humanidad estará a la altura de los retos de nuestro tiempo.

Tras haber leído correctamente las hojas de té macroeconómicas y haber vendido todo lo que pudimos de nuestras posiciones en la fase final y en criptomonedas en 2021, nos encontramos en una posición rica en efectivo con sólo el 25% de nuestro fondo desplegado. Como contrarios, estamos invirtiendo ahora de forma extremadamente agresiva en empresas ligeras en activos y tenemos el gran privilegio de estar en posición de ayudar a construir un mundo mejor el día de mañana, un mundo de igualdad de oportunidades y de abundancia que sea socialmente consciente y medioambientalmente sostenible.

Los próximos años van a ser duros, pero ahora es el mejor momento para construir, y saldremos de esto más fuertes y mejor que nunca.

Investing in the things that build our world

By Matias Barbero and Fabrice Grinda

Those of us building and investing in tech spend most of our time thinking about the future. We ponder the impossible, the cutting edge, even the esoteric: software, artificial intelligence, crypto, asset-light services delivered through digital apps. Mars and outer space might often represent a larger share of one’s daily musings than dull terrestrial matters. Yet here we are. We live on planet Earth. We inhabit the physical world, at least for now! Almost everything we do in our daily lives involves – directly or indirectly – tangible materials, machinery, chemicals, etc. We want to push the boundaries of how our world currently works by digitizing legacy industries and making them more efficient. All of this is deflationary, making goods cheaper for everybody, which in turn is inclusionary, aligning with our overarching purpose as investors.

The future is already here, it’s just not evenly distributed. That’s true for different industries, as it is for different countries around the globe. Consumer marketplaces have a huge head start over their B2B counterparts, for example. There are also varying levels of tech adoption across geographies. B2B marketplaces have been at the core of FJ Labs’ thesis in recent years and are one of the best tools with which entrepreneurs can take on the challenges and limitations present in the physical realm.

Within our B2B marketplace thesis, we focus on many different verticals, including staffing, FMCG, wholesale commerce, and others. Today we want to zoom into one of the categories: marketplaces dealing inputs and raw materials, or put differently, the things that build our physical world. This excludes other very compelling B2B marketplace categories such as staffing and labor, food and beverages, services, logistics, and many others.

Let’s double click on the focus of this post: inputs and raw materials. They all deal with physical components and help build our world, in the most literal sense. Under this definition, some of what we consider “inputs” could be deemed by others as “outputs” too, but for today’s purpose we view things like precision parts and heavy machinery as key “inputs” in the value chain that build the most prevalent things in our world.

We could look at this thesis from two different dimensions (see table below): A. Across different categories such as raw materials, precision parts, or heavy machinery, and B. Across different verticals like construction, agriculture, and many others. Note that through this lens Boom & Bucket, for instance, belongs both to the ‘heavy machinery’ category and the ‘construction’ vertical.

Let’s use the “raw materials” category as an example. Besides steel and chemicals, there could also be marketplaces for concrete, sand and gravel, minerals, among others. There are still many other companies to be built in each category and across verticals. We’re excited to see the creativity with which entrepreneurs tackle each of these.

We will cover two companies that are disrupting their respective industries: Reibus and Knowde. These are just two case studies we’ll be using today to highlight and layout important points within this broader thesis, but we see lots of opportunities ahead and we’ll conclude with some insights and comments for entrepreneurs to consider when exploring them.

My Chemical Romance

The chemical industry is ~$5 trillion in size and supports roughly 25% of the world’s GPD. The vast majority of the chemicals manufactured are used to make every physical product we love. If you’re reading this from an iPhone, if you’re wearing your favorite Nike’s today, or if you’re enjoying your midday salad, all roads will lead to chemicals in some way or another.

You would think that such an important industry would be supported by the latest technology, with streamlined and efficient internal processes to ensure a key layer in the world’s supply chain runs smoothly. But stakeholders in the chemical industry are operating the same way they did 100 years ago: sellers are offline and have not caught up with ecommerce advances, the buying process is extremely inefficient with transactions done over phone calls and emails, and product information is ridiculously opaque, lost in static pdf documents and a fragmented supply base.

Our portfolio company Knowde is out to solve this by bringing the entire buying experience online. They are building a Shopify and Amazon hybrid model whereby sellers can create their online storefronts with ecommerce, payments, and fulfilment capabilities while aggregating the collective supply under the Knowde umbrella so buyers can have a one-stop-shop for their chemicals.

There are different tactical ways in which a B2B marketplace can go about their go-to-market strategy; Knowde chose to start by tackling the opacity of the chemicals market through a relentless focus on search and discovery.

In practice, this means laying the groundwork of what will later become a fully online transactional marketplace. Until there’s enough liquidity on the supply side to ensure smooth transactions, the initial business model is predominantly based on storefronts monetized through SaaS in lieu of the traditional marketplace take rate.

This hyper-focus is yielding impressive results for Knowde as they are currently adding around 5 new suppliers per day (!) to their platform. To put matters into perspective, there are ~15k total global sellers and ~8k of them already have a live storefront with Knowde. This is roughly half of the world’s supply in one platform. Once they become the de facto industry destination for suppliers, there’s a clear path to keep upgrading key accounts into paid subscriptions and ultimately enabling online transactions, among many other value-added services.

Pedal to the Metal

We can’t have a proper conversation about the things that build our world without a word on steel. This raw material is as prevalent as it gets. From forks and knives to NYC’s skyscrapers; from refrigerators and washing machines to cargo ships cruising around the world. Since the late 19th century, steel has become a synonym for our modern infrastructure.

Manufacturers and distributors transact steel (think sheets, coils, bars coming out of steel mills) with OEMs who then use it to manufacture components and end products.

Another trillion-dollar global industry (starting to see the common appeal here?) fraught with inefficiencies and lack of innovation. There are structural issues coming from decades of stale and offline processes, exacerbated by logistical headaches proper of a heavy product that is expensive to move.

Reibus, one of FJ’s portfolio companies in this category, is a B2B marketplace servicing the industrial metals industry (mainly steel and aluminum) with purpose-built features for both buyers and sellers. What does this mean concretely? They provide much more than just a matching platform: Reibus embeds fintech (financing, payment options, etc.) and logistics capabilities (digital brokerage, shipment dashboard, etc.). They are a heavily managed SaaS-enabled marketplace.

Industry stakeholders were quick to adopt Reibus’ hands-on marketplace. Founded in 2018, Reibus has scaled in-platform transactions to several hundred million in annual GMV, with plenty of room to grow as they are still a tiny fraction of the offline market.

Building inputs & raw materials B2B marketplaces

We’re truly excited about this opportunity to invest in the things that build our world and think there are many unexplored avenues for future entrepreneurs to start new B2B marketplaces aligned with this input & raw materials thesis. As discussed at the beginning of this post, there are countless areas to explore and we see a lots of openings across both categories and verticals, and even geographic arbitrage plays.

It’s important to bear in mind, though, that not every industry will be suited for a marketplace model, and that certain conditions and core strengths will play an important role in the success of these ventures.

  1. Founder-market-fit matters: B2B marketplaces benefit from having at least one founder who is a true industry insider. They lived through the pain points in the industry and have been deeply frustrated by them. They would ideally combine this first-hand industry knowledge with a co-founder and/or founding team member that could think from first principles on how to best design frameworks to dramatically improve the current experience. They also have the credibility to convince existing players to change their processes. Just to name some examples, John Armstrong, Reibus’ CEO, had bought $1bn+ of materials before starting his tech entrepreneurial journey, and Knowde’s CEO, Ali Amin-Javaheri, spent 10+ years working for ChemPoint, an incumbent in the space he began to disrupt right after he left.
  2. Marketplace dynamics: Ask yourself if the buyer and seller base is fragmented enough. This is true for most marketplaces but especially true in B2B where many verticals are concentrated on the supply side. The more concentrated the industry, the harder it is to have a meaningful take rate. In fact, you may be merely a distributor for a few incumbents rather than a real marketplace if the market is concentrated enough. The incentive and easiness to circumvent your platform would also be higher.  
  3. Find your unlock: Aggregation is often not sufficient. The platform should quickly focus on value-added services to create strong value propositions for both supply and demand. Founders need to figure out which specific services or features will unlock the greatest amount of liquidity for the marketplace. For Knowde, it was solving discovery and price opacity with information locked into siloed pdfs. For Reibus, it was offering financing and logistics services.
  4. Different paths to start monetizing: Charging a take rate on each transaction is the classic way a marketplace can begin to generate revenue, but it shouldn’t necessarily be the first choice in the monetization toolkit, and it’s certainly not the only one. In some cases, you cannot charge a take rate right away and must find alternatives. Reibus, which leverages real material pricing in commodities to facilitate their RFQ process, was able to have a take rate from the get-go, but that would not have worked for Knowde, which needed to bring discovery online first, hence a SaaS business model made more sense in the beginning.
  5. Juice up the blended take rate: It’s often hard to take more than 1-3% in B2B marketplaces. As a result, they may also monetize through SaaS subscription or listing fees instead of, or in addition to a take rate. Moreover, revenues are usually complemented by offering and monetizing additional services: advertising/placement, financing, insurance, logistics are all options. Once network effects kick in, a mix of business models can create a multiplier effect on net revenues. Many end up being able to increase their blended revenues to 10% of GMV as a result of the monetization diversity.
  6. Geographic arbitrage: For certain businesses, you can bring an idea from one country to another. This arbitrage is not always going to be possible in B2B marketplaces for inputs and raw materials as some of the markets are truly global in nature, likely leading to global winners. Does this mean that there couldn’t be an “X model for Y country” play? No, but it’s less obvious than with other categories within the B2B marketplace realm (e.g., FMCG products, fresh food, labor, etc.). This is driven by how local the supply is, how transportable the good is, and the extent to which the price is set locally. The market for oil for instance is global – with a fungible, interchangeable commodity that can be easily transported and has a global price. Natural gas on the other hand is local, with prices that vary by region based on local supply and market conditions suggesting that regional players can emerge. That said, even if dealing with mostly global supply, startups in other regions might have a window of opportunity to focus on local differentiated supply, especially on the long tail, and compete before potentially stepping into someone else’s shoes.

Inputs & raw materials: investing in the things that build our world

Marketplaces have had many evolutions over the years. B2B marketplaces are now in their infancy but poised to catch up with the digitalization of their B2C counterparts. As a result, as counter intuitive as it sounds, we believe that many of the best opportunities lie in forgotten old industries.

We’ve been actively investing in the inputs and raw materials category and looking forward to meeting entrepreneurs thinking about these big challenges with deep industry knowledge and innovative approaches. The future of the things that build our world is only getting started.

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